Today, November 11, 2012, is the one-year anniversary of the initial release of the conspiracy theory movie Thrive. The film’s first birthday is, I think, an appropriate time to evaluate the film’s impact on the conspiracy underground and its continuing viability, as well as an assessment of our own efforts on this blog to correct and rebut the film. You might say that this article is a “postmortem” of Thrive, and that characterization wouldn’t be inaccurate. If the movie was intended to create a “new paradigm” or “wake people up,” it seems clear that Thrive has failed to do this on any significant scale. The main argument of this article is that, one year on, Thrive is “thriving” no more.
Thrive’s Declining Popularity: The Empirical Proof.
There is no doubt that Thrive is declining in popularity, and the numbers prove it. According to the website traffic analyzer Alexa.com (you can find stats here) the movie’s main website, thrivemovement.com, has been receiving markedly less traffic over the past several months than it did during either of the months it peaked—in November 2011, when Thrive was released, and April 2012, when Foster Gamble and Clear Compass Media made it available for free as opposed to a $5 fee. Alexa.com shows jagged spikes in the website’s popularity week by week (which is measured in terms of traffic ranking within the Internet as a whole), but each spike is successively smaller, the last one being barely a quarter of the website’s all-time interest spike.
On the day I checked, thrivemovement.com had gone down by 27.38% in “reach” over the past three months alone. That means that the site today is reaching 27.38% fewer people now than it was just three months ago. These stats change day by day, so if you check you will probably see a slightly different number.
The statistics on this blog match this trend almost exactly. Interest in Thrive Debunked has proven, over the past year, to be an extremely keen indicator of interest in the movie itself (I’ll explain why that is later in the article). The daily high for page views in the past year was April 13, 2012. Since then, this blog receives barely a quarter—on a good day—of the number of daily page views than it did on that day. The pattern of traffic on this blog mirrors almost exactly the ebb and flow of traffic for thrivemovement.com, with spikes of ever-decreasing intensity followed by prolonged valleys.
Furthermore, there has been much less comment traffic on this blog in the past few months than there was, say, before July 1. I used to receive as many as ten or more comments a day from various people either pro- or anti-Thrive (mostly pro). Now, days go by without any new comments being posted at all.
Speaking solely in terms of web traffic, Thrive Debunked is like a pilotfish on a whale. Wherever the whale goes, it goes along for the ride. The trajectory is down, down, down across the board. The numbers prove it beyond any doubt.
Why is Thrive Declining?
The answers as to why the movie is declining are less clear, but here I offer a few hypotheses.
1. The movie didn’t contribute anything substantially new—at least nothing that its fans could latch onto as new.
For all of its bluster and bravado about a “new paradigm,” Thrive contributed very little to the conspiracy theory underground that was fundamentally new. All that was new was the packaging, which is a shiny object that can only hope to distract the masses for a limited time. Ancient aliens? Been around since 1968. Crop circles? Old news. Money conspiracies? Lyndon LaRouche was doing that in the 80s. “Global Domination Agenda”? Every Alex Jones radio show since 1998 has been about that. Far right-wing Libertarian political propaganda? Ron Paul was peddling that folderol in 2007; now, after two spectacularly embarrassing failures at running for president, he has (mercifully) been put out to pasture, and his sycophantic fan base is finally fading away.
Substantively, the only truly novel idea contributed by Thrive was the obsession with the “torus” shape. (Of course the idea existed long before, but had never been injected into the conspiracy underground before). This proved to be a non-starter among conspiracy theorists, who revel in gloom, apocalypse and disaster. If it can’t oppress you, take away your freedoms, abduct you, give you an anal probe or blow up the World Trade Center, conspiracy theorists probably won’t be interested in it. So scratch the “torus” idea.
Conceptually and structurally, Thrive did make a significant contribution—that being the continued meld of conspiracy theory ideology and New Age sensibility, a toxic mixture that some academic researchers are beginning to term “conspirituality.” Essentially, Thrive is a document evincing the embryonic creation of a new quasi-religious belief system. But this alone won’t sustain its popularity among conspiracy theorists. If Thrive does go down in history it will be because of its contribution to conspirituality, but this is not an accomplishment that conspiracy theorists can sink their teeth into, because most of them vehemently deny that their belief system even is religious in nature. So, appealing though conspirituality is on a subconscious level, that alone is not going to sustain interest in Thrive.
2. The “Thrive Movement” is largely illusory and is not driving continued interest in the movie.
Another reason why the movie has failed to sustain and increase its reach is that there’s no real organization behind it that’s continuing to push it. We’ve blogged before about how ineffectual, illusory and ephemeral are the “solutions” proposed by the movie—they are mainly talking points aimed at ending the conspiracy theories that the movie insists are out there, but because of course these conspiracy theories do not really exist, the movie’s “solutions” are cures in desperate search of a disease. Beyond that, though, the “Thrive Movement” that you see touted (somewhat disingenuously) on the website does not exist in any real sense. Yes, there are small ad-hoc groups of the movie’s fans that have met on an informal basis in various parts of the country. But a mass movement to motivate action based on the movie’s principles? If such a thing exists, it’s keeping an awfully low profile–which can hardly be what fans of the movie want.
Here is one place where Thrive failed to live up to the predecessor it hoped to imitate, the Zeitgeist Movement, which was similarly a fan club of approbation for the infamous (and roundly debunked) 2007 conspiracy theory movie Zeitgeist: The Movie. As we all know, the Zeitgeist experience was the blueprint for Thrive. Although the Zeitgeist Movement imploded in 2011 and has now shriveled to a tiny burned-out nub of high-commitment supporters who have been largely forgotten by the outside world, between 2008 and 2011 at least there was an organization—centrally directed, and under the leadership of the film’s director and his close associates—out there pushing Zeitgeist: The Movie and its tiresome preachy sequels. Thrive has no such organization behind it. The effort that Foster Gamble has exerted to rally fans of the film around a set of action points has been minimal, and no one else has (so far as I know) stepped up to exert any sort of leadership role in this capacity. Without the benefit of a “street team” out there flogging it, Thrive must sink or swim on its own merit. You can see from the numbers that Thrive is not doing well in swimming against the current.
3. Some conspiracy theorists distrust Thrive, thus limiting its reach even within its own target demographic.
Debunkers and other followers of rational, reality-based belief systems aren’t the only detractors of Thrive. Many conspiracy theorists are deeply distrustful of it, for two main reasons: (1) Foster Gamble’s familial connection to the Proctor & Gamble company, and (2) the film’s promotional poster, depicting a woman taking off a blindfold, which especially paranoid conspiracy nutters think is “Illuminati propaganda.” Thrive has been pilloried in the conspiracy underground for these two characteristics. As a result, the many hard-core, incorrigible, detached-from-reality conspiracy nuts—whom you would expect to be Thrive’s core constituency—reject the film out of hand for these very reasons.
This is a battle that Foster Gamble and Thrive can’t possibly win. It does absolutely no good for Foster Gamble to protest that he has nothing to do with his Proctor & Gamble relatives, because no one will believe him anyway. Conspiracy theorists are notoriously intransigent and will accept anything on faith, however bizarre or improbable, so long as it feeds into their paranoid delusions. Even the suggestion that Foster Gamble is an “Illuminati stooge” is, in the conspiracy underground, tantamount to an immutable sentence of guilty.
The controversy over the poster is even more ludicrous. Any image, anywhere, in any context of a person showing one eye is automatically construed by hard-core conspiracy lunatics as “proof” of “Illuminati symbolism.” No amount of remonstration on the part of Foster Gamble or the Thrive crew could possibly alter this. Therefore, Thrive and its makers are—in the zero-evidence-needed universe of hard-core conspiracy lunatics—guilty right out of the starting gate, and Thrive is viewed as dangerous “disinformation.” This is doubly ironic because many people who accept Thrive as gospel truth accuse rationally-based critics—such as myself and fellow contributor SlayerX3—of being “paid disinformation agents” for even daring to criticize the movie.
Thus, Thrive has a self-limiting factor even within its own target audience. The most paranoid and delusional of conspiracy theorists preach against the film because they think it’s part of a conspiracy, whilst debunkers pile on because it promotes conspiracy theories. In this sense Thrive embodies the worst of both worlds. There is no escape from this vicious circle. If Thrive can’t even unite conspiracy theorists across the wide spectrum of their beliefs, it has absolutely no hope of doing so in the mainstream world where conspiracy thinking is generally not accepted.
4. Thrive cannot make any inroads among mainstream (non-conspiracy, non-New Age) audiences.
This is the most important reason Thrive is declining: it simply can’t attract any mainstream attention, which means its potential fan base is limited to its core constituencies of conspiracy theorists and New Age adherents—at least the ones who don’t distrust it because of Gamble’s familial connection or the image on the poster. The reasons for Thrive’s inability to break through to the mainstream is the subject of the next section.
Preventing Mainstream Acceptance: The Repudiators (and the Debunkers).
Without any doubt the single most important event in the history of Thrive was the signing of a letter, by ten of the people interviewed in the film, repudiating it and stating that they were misled as to the film’s contents. If you’ve read this blog, you know all about the “repudiators” (and if you don’t, start here). This event was “game over” for Thrive. Almost single-handedly, the repudiation—orchestrated most vocally by John Robbins—ended any chance the movie ever had of gaining credibility in mainstream circles.
Now, wherever Thrive is shown or even mentioned, the story of the repudiation follows it. Although the repudiation is not generally a deal-breaker for conspiracy theorists and New Agers who like the movie, it certainly is a deal-breaker for anyone else out there who might otherwise have been attracted to the movie’s message or themes but who wasn’t already a conspiracy theorist or New Age adherent. The explanation Thrive’s makers give for the repudiation—that Robbins and company were part of a “disinformation” campaign against the film—is totally incredible and unlikely to satisfy anyone. It’s tough to interest mainstream media in hard-core conspiracy material anyway, but the repudiation is the kiss of death for Thrive. It simply can’t be explained away, ignored or rationalized. Robbins and company acted out of principle. That’s extremely persuasive.
The Thrive Debunked blog has arguably played a role in preventing Thrive from expanding its fanbase into the mainstream, but probably only a small one. I’ve said many times before that the repudiation, and especially the beautiful essay by John Robbins on why he did it, were far more effective in preventing gullible people from falling for Thrive’s nonsense than anything I or my contributors have done. What I believe we and other debunkers who have spoken against the movie have done is to make it very easy for rational people seeking information on the film to see just how wrong the film and its assertions are. The target audience for this blog has always been people who are curious about the movie, who might have some interest in the subjects it covers, but who are cautious enough to investigate the film before believing what it says. Although that universe of people is quite small compared either to the conspiracy fans who love the film or the vast mainstream who realize from the get-go that it’s not worth their time, this blog has been extremely successful at reaching that target audience. On that front, this blog has been a huge success.
The Cycle of Thrive Discovery—And Rejection.
This blog has become an integral part of the public conversation about Thrive. I know because WordPress tracks the “incoming” traffic to this blog and logs the pages that link to it. The vast majority of “incoming” links follow exactly the same pattern. Here’s how it works:
1. A conspiracy theorist or New Ager discovers the film, watches it online, loves it, and makes a post about it on a web forum or in a chatroom. Almost always this initial post praises the film and recommends it to others, like, “There’s this great movie that shows us how our world really works! Everyone should see it!”
2. A few other conspiracy theorists reply, expressing agreement with the film and thanking the original poster who brought it to their attention. Often, some type of discussion about the film’s specific theories (usually “free energy” or the “Global Domination Agenda”) results.
3. Another poster makes a negative comment on Thrive and says something like, “That movie is crap” or “Don’t be fooled by this nonsense.” This is the poster who will almost always post a link to Thrive Debunked.
4. The original poster returns, defending the movie (usually in a shrill, angry and indignant tone), denouncing this blog and calling me a “paid disinformation agent.” Then the original poster will add a bunch of links to other conspiracy theorist material that supposedly “validates” Thrive.
5. The pro-Thrive and anti-Thrive forum posters argue amongst themselves for a few more posts.
6. The original topic goes fallow and is forgotten as the posters move on to something else.
This pattern repeats day after day, all over the Internet, in country after country. (If you want a recent example of this effect, go here). What is clear from this cycle of discovery and rejection is that Thrive has no staying power. It’s a shiny toy that attracts the temporary attention of conspiracy theorists, and then after it’s been debunked and the requisite “paid disinformation agent” accusations have been vomited up against the doubters of the film, the conspiracy nuts lose interest and move on to the next shiny toy. This demonstrates that, even among conspiracy theorists, Thrive operates at a highly superficial level. It generates very little sustained contemplation, thoughtful discussion or even self-reflection. It’s bubble-gum candy, intellectual junk food. To be sure this is as much the fault of the defective mentality of the conspiracy theorist underground—which vociferously discourages any attempt at intellectual analysis—as it is the failure of Thrive, but it’s telling that there’s so little “there” there behind most public discussions of the film.
But Isn’t The Film Valuable Because It Gets People Talking About Important Issues in Our World?
This argument presupposes that Thrive is ethically neutral–that if it is not true, its untruth is harmless, but if (by wild coincidence) the filmmakers happen to aim a wayward arrow at some real-world issue that needs addressing, Thrive is a net positive because it’s directed at least some energy toward addressing that issue. That’s not the case, because the great deal of damage that its untrue and disingenuous depictions of societal issues cause far outweighs any marginal benefit the film might have by “accidentally” aiming at a valid target.
Let me give you an example. The dependence of industrialized societies on fossil fuels is a crucial issue in our world that must be solved, before anthropogenic climate change renders our environment uninhabitable or hostile. Thrive implicitly does accept the premise that dependence on fossil fuel is bad. However, Thrive’s proposed solution is to rely on “free energy” machines, built from plans given to us by aliens, which will miraculously liberate us from all our energy problems. This is a false solution. Even a fan of the film who is motivated to take action to advance a solution to fossil fuel dependence will have his or her energy diverted in a completely useless direction: advocacy for “free energy” machines that do not exist.
In order to turn this hypothetical Thrive fan into an activist working toward real solutions to energy problems–for example, political lobbying for greater public investment in R&D to develop solar, wind, or geothermal energy–will require reeducating the person to realize that “free energy” is a falsehood and that Thrive has misled them. If they’re already interested in working toward energy independence, it’s likely that whatever stimulus sets them on a more productive path could have interested them in the real solution at the get-go, which means the fact that Thrive turned them on to the issue of fossil fuel reliance is totally irrelevant. In fact, Thrive in this example has been counterproductive, because it wasted the would-be activist’s (and society’s) time by encouraging him to tilt uselessly at the windmills of imaginary “free energy” machines. This is not a net positive.
Even this hypothetical example is extremely speculative because it’s not likely that Thrive will interest people “by accident” in genuine issues and genuine solutions anyway. The issues Thrive cares most passionately about are the conspiracy theories. Consequently, what little “activism” it can hope to ignite will almost invariably be directed at ending these horrible conspiracies. That is not a net good for society. It’s a net negative, because conspiracy thinking is part of the problem and is not a solution to anything.
The Final Truth—The One Thrive Fans Will Never, Ever Admit.
There’s a line in Michael Jackson’s song “Beat It” that goes, “No one wants to be defeated.” Conspiracy theorists are more ferociously resistant to admitting failure and defeat than just about anyone else. In fact, they’re so resistant to the notion that their theories are failing to “wake people up” that they will engage in the most egregious contortions of reality to avoid accepting that the mainstream world either treats them as irrelevant wingnuts or incurable lunatics. Consequently, I predict that Thrive fans who choose to comment on this article will never, ever admit that Thrive is losing, rather than gaining, viewers, and that instead of “waking people up” it’s falling quite quickly into well-deserved obscurity.
Conspiracy theorists love to assert that more and more people are joining their side. They love to say things like, “The worm is turning!” or “We’re gaining critical mass!” Bizarrely, they persist in these delusions even long after the party is over, after it becomes painfully obvious that the mainstream world has passed them by.
Take, for instance, 9/11 Truthers. Right now, the conspiracy theory that maintains “9/11 was an inside job” is less popular now than it has been at any time since the attacks of September 11 happened. I proved this in this article, refuting the absolutely false assertion made by Foster Gamble in Thrive that “a growing number of people” believe in this delusion. In fact, based on poll data, the numbers of people who believe in “9/11 was an inside job” theories is shrinking, not growing. But Truthers will never admit this. To them, the conspiracy theory has to be gaining converts every day. The lack of evidence that Trutherism is becoming more popular is treated as irrelevant, or (more typically) that news of its supposedly growing popularity is suppressed. Truthers will never—never—admit that mainstream society rejected this conspiracy delusion long ago and moved on.
In fact, I’ve had 9/11 Truthers try to tell me that the reason nobody talks about 9/11 conspiracy theories much anymore is because they (the Truthers) have already won—they think the vast majority of the public considers 9/11 a closed issue, having concluded that it was a conspiracy, so there’s no need to debate it anymore! They’re right on one score—there is no need to debate it—but for precisely the opposite reason: mainstream public opinion long ago tossed 9/11 conspiracy theories on the dustbin of history, and trying to gain new adherents to the theory is like trying to sell tickets to the Titanic after the ship has already gone down.
There’s one more powerful piece of evidence indicating that the mainstream world has forgotten about Thrive, and that’s here: the very interesting discussion that took place behind the scenes at Wikipedia over whether Thrive was “notable” enough to warrant an entry in the database. Despite the frenzied efforts of Thrive partisans, the Wikipedia gatekeepers decided that Thrive wasn’t even worth their time. There is no Wikipedia page on Thrive. Nor will there be. It’s not suppression; it’s not propaganda; it’s not the “Global Domination Agenda” paying Wikipedia to snub them. It’s much simpler than that: no one cares.
One Wikipedia editor summed up the argument against Thrive with these very telling statements, which ultimately won the debate:
“This page [the one on Thrive that was eventually deleted] reeks of promotion and has the barest credentials. I must agree with nominator that page created by a known sock puppet of an indef-blocked socker [translation: a known conspiracy theorist troll] should be subject to close scrutiny. [An anti-Thrive Wikipedia user] makes the valid points above this film has no wide interest and zero sources other than blogs…”
This is the truth. No one cares anymore. No one should care. Thrive is dead. John Robbins and the other nine repudiators ended the Thrive phenomenon, if indeed there ever was one. Game over.
This is my final article for Thrive Debunked. After seven years in the arena, I have retired from actively debunking conspiracy theories, and Thrive marks the final chapter in that journey. My contributors and I have, in the past year, successfully refuted every major assertion made in the film. There’s nothing of substance left standing of Thrive. Our work is completed. Thrive has been completely debunked. Even if it wasn’t, John Robbins and the repudiators have rendered further effort in deconstructing the film largely pointless, because it’s clear that the film is not going to have any real resonance in the future beyond the realm of conspiracy theorists and New Agers who already know about it.
But, like a dead oil tanker that continues to leak toxins into the environment decades after the main oil spill has been contained, Thrive will continue to infect a small, steady trickle of viewers with its conspiracy poison, whether its new victims are young people who are just entering the dark and nihilistic world of paranoia, or other potential fans who simply haven’t heard about the movie before. For that reason, this blog will remain up for at least a while. It’s already helped a lot of people, and can continue to do some good, even if it is no longer actively updated.
The conspiracy theorists out there will invariably interpret this as some sort of victory, or perhaps further “proof” that I am a “paid disinformation agent”—maybe my CIA/Project Vigilance masters have stopped paying me, or transferred me to another assignment!—but there’s nothing I can do about that. Conspiracy nutters will make that accusation anyway, regardless of how stupid it is. I am not a “paid disinformation agent,” of course, but the fact that paranoiacs continue to believe that I am gives me no grief at all. I have nothing to prove to conspiracy theorists. This blog wasn’t meant for them anyway; it was meant to reach people who are still capable of rational thought.
What I feel most toward fans of Thrive is not anger or even pity, but sadness. What could have been great hope, promise and energy of a generation of young people who want to change the world has been squandered, bastardized and ultimately wasted by sad obsessions with bizarre conspiracy theories that can do nothing—absolutely nothing—to move our society forward or address the problems within it. This is the tragedy of conspiracy thinking. It is a tragedy upon which I can no longer dwell, and with Thrive now debunked, I no longer have to.
I want to thank the contributors to this blog (SlayerX3 chief among them, though he’s by no means the only one), as well as those behind the scenes who helped me research, fact-check, and keep ahead of developments I wouldn’t have heard about otherwise. I want to thank the readers (you know who you are) who respond tirelessly in the comments, slamming down the endless assaults of idiocy and irrationality spouted by Thrive’s more militant fans. If by some miracle of fate Thrive’s fortunes do turn around—or if Foster Gamble decides to make a Thrive 2, perish the thought—I will be looking to you to carry on my work, and to defend rationality, sanity and reason against the endless waves of woo, bullshit, paranoia and propaganda in which our world is sadly awash. Thanks for a job well done.
Foster Gamble or his fans may not think so, but I, for one, am thriving quite well.
Thanks for reading.
A podcast called “Life, The Universe and Everything Else,” a program put on by the Winnipeg Skeptics association, has turned its sights on Thrive. I spent the morning listening to the podcast, and I recommend it very highly. You can play it from your computer here. The host of the show is Gem Newman (founder of Winnipeg Skeptics, computer science expert), and the guests include Gary Barbon, Mark Forkheim, Robert Shindler, Richelle McCullough and Greg Christiansen. You can see information on who these people are, and what their backgrounds are, here.
The Winnipeg Skeptics are a group of skeptics and critical thinkers who apply fact, logic and critical thinking to wild claims made on the Internet. Just as this blog has done since the beginning, the Skeptics have exhaustively examined Thrive and their review is, needless to say, highly negative. While they find some things to praise in the film, they are extremely critical of the film’s shoddy research, its trafficking in bizarre and divisive conspiracy theories, its promotion of far right-wing Libertarian propaganda, and its reductive and harmful worldview that obscures real problems of income inequality, political corruption and environmental degradation.
Thrive Debunked is mentioned prominently in the episode and I’m proud to say this site was used as a significant source to fact-check and analyze the film. You’ll see links to various articles here on the blog page discussing the episode.
At one point, Mr. Newman reads verbatim from the statement made by John Robbins repudiating Thrive and criticizing its conspiracy worldview—a statement published on this blog with Mr. Robbins’s permission.
If you’re a regular reader of this blog, very little on the podcast will be news to you. But it is noteworthy that whenever anyone approaches Thrive with a desire to check its facts and think through its conclusions, they invariably conclude that it is faulty, false and dangerous. We can therefore add the Winnipeg Skeptics’ review to the lengthening list of similar reviews catalogued on this site, such as JREF’s, Transition Culture’s and the Praxis Institute’s.
Do give the podcast a listen. It’s very well-done.
Although the main objective of Thrive is informational—to disseminate conspiracy theories and promote right-wing libertarian political ideology—it cannot be ignored that Thrive’s makers and a lot of its supporters say they want to take action. On this very blog Foster Gamble, creator of Thrive, has dismissed the utility of discussing the factual errors and distortions in his film, in favor of “creating solutions.” Unfortunately, the “solutions” that Thrive fans say they want are aimed overwhelmingly at exposing and combating the various conspiracy theories that the film asserts exist. This is the central tragedy of conspiracy thinking—that it diverts people’s energies and attentions away from solving real problems in the real world, and instead motivates them to solve fake problems endemic to the fantasy world in which conspiracy theorists dwell.
This article will discuss the phenomena of what I call “conspiracy activism.” Thrive is not the first conspiracy movie to spark an activist response. Mr. Gamble’s film exists in the context of a conspiracist underground that has, in recent years, been rapidly transformed by the Internet, and is continuing to evolve quickly. I wrote about this in an article over at my other blog, which I also publicized on this one. You can consider this article to be sort of a companion piece to that one.
What Is The “Thrive Movement” And What Is It Actually Doing?
Before we get to the topic of conspiracy activism in general, let’s look at what “solutions” the Thrive people are promoting. There is no “Thrive Movement” to speak of in any real sense. Foster Gamble is not, so far as I can tell, attempting to exert any sort of real control over the activities or direction of the film’s fans, and I’ve seen no evidence that the fans of the movie are trying to organize themselves.
Clicking the “Solutions” tab on the Thrive website unleashes a dizzying avalanche of propaganda. The vast majority of it is right-wing libertarian propaganda, such as the “Liberty” page which assaults the reader with political diatribes studded with quotes from libertarian deities like Stefan Molyneux, Ron Paul and Ayn Rand. Although Thrive’s political agenda is a serious issue, we and others have dealt with it before. The key message is “vote for libertarians,” and thus we’ll leave the film’s political advocacy at that.
More interesting are the “Critical Mass Actions” tabs. Here the Thrive people have listed twelve specific campaigns they’re promoting, with icons where you (as an Internet user) can “sign up” or else embed the icon itself on another site. If you click the icons so sign up, it produces a box where you fill in your email info and hit submit. Almost all of the links included in the “Critical Mass Actions” sections are to websites or online petitions. Of these twelve campaigns, two are anti-Federal Reserve; three are related to protesting GMO food; two relate to “free energy” devices; two are protests of “chemtrails,” a conspiracy theory promoted by the film; one is anti-nuclear power; one is “protect Internet freedom”; and one protests resource extraction on Native American lands.
The Federal Reserve is what Thrive identifies as the linchpin of a worldwide conspiracy theory to enslave the globe through the use of deceptive currency practices. We debunked the film’s money conspiracy theories here. “Free energy” does not exist, as we have also demonstrated. “Chemtrails” have not been debunked on this site, but they’ve been amply debunked elsewhere; it’s abundantly clear that “chemtrails” are a total fantasy. You don’t have to be a conspiracy theorist to oppose GMO foods, but Thrive couches its criticism of such foods in expressly conspiratorial terms; they think it’s some weird kind of plot aimed at killing people with poisons in the food.
These issues account for nine of the twelve “Critical Mass Actions.” Of the twelve, only three—anti-nuclear power, protecting Internet freedom, and protesting resource extraction on Native American lands—are not somehow addressing the conspiracy theories the film promotes.
Ironically, it is one of these three non-conspiratorial solutions—the Internet freedom icon—that had the most people (5,547 on the day I checked) signed up.
When it comes to what these “Critical Mass Actions” actually are, the website is extremely vague. Here’s what it says when you click on a question about “how do you know when an action reaches critical mass?”
“As actions gain momentum and the most popular ones become apparent we will set a target number for “critical mass.” We will keep in touch via email to make sure you know when we’re approaching critical mass. What determines an effective “critical mass” will vary according to the nature of the action to be taken. The critical mass number will be announced as far in advance as possible and will be determined by what would create significant impact and assure optimal security for participants.”
That’s it. You’ll get an email once they decide how many people they need. In the meantime, it’s a lot of Internet petitions and “getting the word out.” That’s what the Thrive Movement is doing—that, and organizing local screenings of the film itself. The act of promoting Thrive is itself treated as a form of activism to which fans should aspire.
Is This Real Activism?
No. The “solutions” offered on Thrive’s website are ineffective in changing anything in the real world for two reasons: first, the vast majority of them are aimed at ameliorating conspiracy theories that don’t exist; and second, even for the non-conspiratorial goals, there is no actual real-world activity being proposed. Thrive’s brand of activism is a complete chimera.
Take chemtrails, for example. We know for a fact that chemtrails do not exist. The elaborate narrative that conspiracy theorists construct—that a “Global Domination Elite” is spraying chemicals into the sky to sicken and kill people deliberately—is simply fantasy. Yet, Mr. Gamble wants to “Expose Chemtrails With a Mass Protest at NOAA Offices.” Even assuming that legions of Thrive fans get organized and storm NOAA’s headquarters, what effect is this going to have? NOAA can’t do anything because there’s nothing to do anything about. Chemtrails do not exist. This is a “solution” that, even if it’s pulled off, will accomplish exactly zero, except wasting the time of the people involved.
As to the second criticism, it’s difficult to see how these “Critical Mass Actions” will have any effect regardless of the goals they’re aimed at. Take for example the critical mass action about stopping the environmental poisoning of Native American communities—which is a goal I think most people would agree with, and is one of the few that isn’t specifically directed at a conspiracy theory. Here’s what Foster Gamble wants you to click to sign up for:
“In the US, indigenous lands are being exploited and targeted by big business for resource extraction, nuclear dumping, and more. There are proposals for coal, oil, gold and copper mines, coal bed methane, natural gas “fracking,” and nuclear storage that threaten these communities and the environment. This is a chance to stand up for Native American rights and show that we are committed not just to apologizing for past wrongs, but ending the violations that continue to this day.”
Okay…but how? What does this actually mean?
What are the Thrive fans going to do? There’s no protest march planned. There’s no letter-writing campaign. There’s no attempt to introduce legislation or lobby lawmakers. There’s no fundraiser. There’s no outreach to any of the Native American communities impacted by resource extraction. There’s not even a link to an online petition, as there is for the “End the Fed” suggestion. There is exactly…nothing.
You click on, sign up and get an email. That’s it.
In the meantime—or, should I say, in the real world—if you care about resource extraction harming Native American communities, there are real people doing real things to try to stop this. In less than five minutes of searching online I came across this site for the Wolf River Protection Fund which is seeking to buy key lands to protect the watersheds and wetlands related to Native American communities in Wisconsin. One of the tribes associated with this fund recently celebrated a huge victory by buying out—yes, actually buying out—a mining company that was planning to mine near their lands. That’s activism. Not just clicking on a website—but actually sending your dollars to an organization that is taking action to make a real-world impact. And yes, the Wolf River Protection Fund does take donations.
Thrive isn’t doing anything even close to this.
So If They’re Not Making a Difference In the Real World, What Are They Doing?
They’re promoting conspiracy theories and related ideology—in Thrive’s case, right-wing libertarian ideology. The promotion of the ideology is the ultimate point of the activism.
This is understandable, if you analyze the thought processes of Thrive’s makers and fans from the standpoint of their conspiracy beliefs. They believe that all or most of the world’s problems stem from actions taken in secret by groups of shadowy conspirators. How best to combat these actions? Expose the secrets and shine a light on the conspirators. Then, it is presumed, the nefarious activity will end, and things will get better.
Seen from this standpoint, the act of exposure is the most important action. Therefore, most of a conspiracy theorist’s preferred “solutions” for solving problems start and end from a “get the word out” type paradigm. Indeed, most of the nine conspiracy-oriented Critical Mass Action suggestions on the Thrive website are aimed at information exposure or gaining visibility for something. This is classic conspiracy activism.
Why Do Conspiracy Theorists Engage in Conspiracy Activism?
It used to be that conspiracy theorists weren’t activists. There were certainly groups of them, and there have been conspiracy-related newsletters—especially related to the JFK assassination—circulating for decades. But traditionally they didn’t try to reach out to the mainstream or get others to join them.
That changed with 9/11. The purveyors of conspiracy theories related to the 9/11 attacks—especially Richard Gage and David Ray Griffin—changed the stakes in the mid-2000s by waging concerted, energized campaigns to try to increase the exposure of their conspiracy theories and encourage people to believe in them. Ultimately their success was only temporary; as I pointed out in an earlier blog here, contrary to something Foster Gamble says in Thrive, fewer people believe that “9/11 was an inside job” today than have so believed at any time since 9/11 itself. However, the conspiracy activism of 9/11 Truthers upped the ante and set a new paradigm, vastly aided by the rise of the Internet: if you believe in conspiracy theories, now you’re expected to go out there in public and try to get others to believe in them as well.
As the conspiracy world has changed, and (as I argued in February) conspiracy theorists have gone from defining “victory” as increasing the numbers who believe their theories to selling prepackaged ideologies, the activism component remains. Now what conspiracy theorists are selling are the ideologies, not the theories, but they’re still self-motivated to try to proselytize in exactly the same was Richard Gage and David Ray Griffin did with their nonsense 9/11 theories. I argued in the February blog that it was Zeitgeist: The Movie and its conspiracy-activist offshoot, the Zeitgeist Movement, that cemented this development into the basic blueprint of future conspiracy endeavors.
As there are many instructive lessons for evaluating Thrive inherent in the Zeitgeist story, let’s turn to that next.
Why Conspiracy Activism is Pointless: The Example of the Zeitgeist Movement.
One of the first statements I ever made about Thrive was that it appeared to be “Zeitgeist 2.0.” Clearly the movie imitates a lot of features of Peter Joseph’s notoriously fact-free 2007 Internet conspiracy film Zeitgeist, and even the suggestion of a “Thrive Movement,” aping the Zeitgeist Movement, indicates a kindred spirit.
The Zeitgeist Movement, founded in 2008 by Peter Joseph, attempted to capitalize on the interest generated among conspiracy theorists from the first Zeitgeist film to sell a neo-Utopian ideology called the Venus Project, which resembles late-stage Marxism except with computers and technology in the role of the dictatorship of the proletariat. The problem with the Zeitgeist Movement and the Venus Project, however, was that support for the non-conspiratorial (but deeply flawed) “Resource Based Economy” paradigm was built entirely on the backs of conspiracist beliefs and the popularity of Zeitgeist: The Movie. Most fans joined the Zeitgeist Movement because they were attracted by the conspiracy explanations; to the extent the movement’s leaders could motivate them to care about the Venus Project and a Resource Based Economy for its own sake, it was mainly presented as a “cure” for all those horrible conspiracies. As a result, “get the word out” type activist projects meant to promote the Venus Project and Resource Based Economy became increasingly conflated with promoting the Zeitgeist movies and its conspiracy worldview.
The Zeitgeist Movement imploded in April 2011 when the Venus Project side of the organization divorced itself from the group as a result of a dispute over donations. Since then the Zeitgeist Movement has dwindled to an insignificant core of high-commitment fans who do little more than post occasional comments on blogs or YouTube videos. (Zeitgeist Movement supporters constantly show up on the Thrive website comments, still valiantly trying to sell their Resource Based Economy shtick. Few Thrive fans are buying). The Zeitgeist Movement’s attempts at conspiracy activism could never effectively outpace the reach of the films themselves. Unlike the Thrive Movement, the Zeitgeist Movement did have a central, engaged, hands-on leader who directed the group; in fact that was one of its downfalls, because Peter Joseph’s inept leadership of the group transformed it into something very much like a cult surrounding him personally and his films.
The failure of the Zeitgeist Movement can teach Thrive fans an important lesson: that conspiracy activism is inherently self-limiting. Five years after its release, Zeitgeist: The Movie is now old news. Most conspiracy theorists have seen it. The sequels which completed the Resource Based Economy narrative could barely achieve a tiny fraction of the impact that the first film had, because the second and third Zeitgeist films dealt much less with conspiracy theories. Essentially, when Zeitgeist stopped talking about conspiracy theories, the Internet stopped listening. With the market of potential converts already saturated, the Zeitgeist Movement sputtered into oblivion. Once you “get the word out” about your pet conspiracy theories or the ideology you’re promoting by using conspiracy theories, where do you go from there? Zeitgeist couldn’t answer this question. It’s unlikely Thrive will be able to either.
Does Clicking Links, Watching Videos and Signing Online Petitions Really Help?
There’s another more fundamental reason why Thrive’s conspiracy activism will have no real-world impact other than to “get the word out” about what they think the world is like. Most of the consumers of this material, especially those who are heavy Internet users, aren’t really willing to do more than click links, watch videos and sign online petitions. Very, very few of them will actually be motivated to go out of their homes and do something in the real (non-cyber) world. This is just a fact of life. If you put a website up about any cause, however well-intentioned, the more you actually have to do to take action on it, the fewer people you’ll have who will make the effort. People click “like” buttons and share links because it’s easy and they can do it in the flash of an eye. Only the truly devoted will be motivated to get in their cars and go to a preplanned event; fewer still will do that if it will cost them money. This is a self-limiting factor of Internet activism.
The problem is even worse when the main audience you’re preaching to consists of conspiracy theorists. Conspiracy theorists are notoriously lazy. Few of them, for example, can even be motivated enough by their beliefs even to pick up a book and read it. To them, videos on the Internet are just as good as books, and they require much less effort to comprehend. Most conspiracy theorists have virtually no awareness of the depth of knowledge the world contains beyond the Internet or how to access that knowledge. Many of them live their lives in an online bubble; if it’s not happening on the web, it’s not worth knowing about. If this is the crowd you’re trying to draw activists from, the chances of finding supporters who are high-commitment enough to meet in person, put together a viable plan of action on something and see it through to the end are much reduced.
That’s not to say that this doesn’t happen. In the heyday of 9/11 Truth theories, for example, hundreds of Truthers would gather at Ground Zero in New York City and harass people by shouting conspiracy garbage at them through bullhorns. But what did they do beyond that? Note that even this real-world activity is just another species of “getting the word out,” albeit in an extremely destructive, annoying and disagreeable way that turned off and angered far more people than it attracted. Even the 9/11 Truth organizations, like the ridiculous “Architects & Engineers for 9/11 Truth”—clearly an organization created by the most high-commitment supporters of the conspiracy theory—continue to focus their efforts on “getting the word out” as opposed to actually doing anything. In the very, very few instances where they do try something other than “getting the word out”—like filing a lawsuit, as one group of 9/11 Truthers attempted—they always meet with spectacular failure.
Activism in the real world is hard. It takes money, time, effort and competent people to guide the activity toward any real goal. Conspiracy theorists are mostly kids. They don’t have a lot of money. What time they have they usually spent on the Internet. Exerting real-world effort happens in a few rare cases, but not very often. Competent people who can actually think something through and put something together are about as rare in this subculture as blue diamonds.
As a result, conspiracy theorists rationalize. They lower the bar and define what they are willing to do as “activism.” Thus, the sort of low-intensity effort that they can get many people to do—clicking “like” buttons, sharing links, watching videos and signing online petitions—becomes, in their minds, a substitute for real-world activism. In an endeavor where “getting the word out” has already been defined as the major goal, getting 10,000 people to click a “like” button becomes the equivalent of a smashing victory for right and justice.
Conclusion: Do You Really Want to Help?
This article has demonstrated why conspiracy activism is pointless and counterproductive. I can hear the shouts from angry Thrive fans now: “Why don’t you stop blogging and do something that actually helps?” (This assumes that I do nothing but write blogs all day—obviously an incorrect assumption).
What can you do to make the world a better place instead of watching Internet conspiracy videos or wasting time on the Thrive website (or this one)?
Here’s something you can do: give blood. This is one of the easiest things you can do, and one which has a huge real-world impact—you can literally save someone’s life. Here’s a website where you can type in your zip code and find out where to go in your area to give blood.
Here’s something you can do: become a tutor for adult literacy. You can find organizations that do this all over the country. Here’s just one example, from Florida.
Here’s something you can do: get a group of people together and assemble care packages of medical supplies for AIDS sufferers in Africa. This has been a hugely successful program. It also has real-world impacts. Here’s how to get involved.
Here’s something you can do: donate money to the American Indian College Fund. This fund helps people from America’s least-college-educated demographic get access to higher education. This helps real people in the real world. Here’s how to donate:
There you go. Stop watching Internet conspiracy movies and go do some good in the world. You have no excuse now.
One of the central passages of Thrive is a section often referred to as “Follow the Money,” which Thrive fans treat as some sort of slogan. This section contains Foster Gamble and others’ views on fractional reserve banking, the Federal Reserve, the economic crisis, and conspiracy theories related to these. This article debunks those ideas.
Fraction Reserve Banking
Before the Wikipedia bashing begins, I’m using Wikipedia for two reasons: (1) Simplicity, and (2) it works well for summaries of information, even though I will provide further sources and more detailed information links than Wikipedia can provide.
PS: This part of the movie is incredibly complicated for anyone involved here to deal with, as given that most people don’t understand how economy and politics work by themselves, much less together, unless you’re well-versed in mathematics, economics or political science. Comments that simply complain about how wrong or rigged the actual political and economic systems are will be seen basically as an opinion and not fact.
It also doesn’t help that for the makers of Thrive the current economic system is a scam/conspiracy created by a powerful Financial Elite to perpetuate their own power. Arguing the existence of this conspiracy (Thrive mostly uses misinterpretations and opinions that they exist instead of verifiable facts) feels like beating a dead horse, thanks to our good old friend Confirmation Bias.
When they begin talking about Fractional Reserve Banking, Foster Gamble and and David Icke get a few things right at the beginning. They are right about how saving deposits are used by banks for loans and financing, but the film cuts short the explanation of why this happens and the economic reasons to use fractional reserve banking. Instead of explaining the real reasons behind this, the movie simply dismisses it by saying “it creates money out of nowhere.”
What is Fractional Reserve Banking?
Fractional Reserve Banking (FRB) is a form of banking where the deposits made on the bank are separated in two parts. The first is the amount the bank is allowed to loan and the second is the part the banks is obligated to keep as a reserve. This amount is dictated by the central bank of the country where the bank is operating.
Does it really “create money out of nowhere?”
The answer will depend of which kind of money you’re talking about. If you’re referring to printed money, it can’t “create money out of nowhere,” as the values being loaned and being circulated haven’t been made or printed yet.
If you’re talking about value: yes it can create more value since there is more money circulating than there is physical printed money.
This is much better explained by the links I’ll provide.
Why do banks work with FRB and how come they don’t “run out of money”?
Because it is fluid, FRB allows banks to generate profit and still provide access to people or business to acquire money for whatever reasons they need it–for example, to buy a house or start a business. FRB guarantees there will be money circulating for investments, consumer goods and to accommodate a growing and active economy.
[Muertos comment: this is not a new invention. If we did not have FRB in some form, our economy would be stuck in the early 19th century. The whole concept of modern banking, historically, developed as a means to permit sufficient capital to be accumulated to fund large-scale projects, both public and private. Without something like FRB, we would not have public works projects like dams, sewer systems or transportation, and we would not have privately-funded industries such as computers and information technology, because it simply wouldn't be possible to get enough capital together to even begin to pay for these things. This is the historical reality that critics of FRB refuse to understand.]
The influx of savings deposits and payments on loans that they make usually are enough for most banks to be secure they will have the money needed to honor the withdrawals, as there are more people making payments and saving deposits than there are people making withdrawals of their own savings and assets.
What if there are more people making more withdrawals than the bank has money on reserve?
Remember the credit crisis that started in 2008 and is still kicking? One of the reasons why it went from bad to worse and from worse to a total disaster was because of this–people making more withdrawals than banks had in reserve. In times of economic crisis, if there is a doubt that the banks will be able to honor the deposits made on them, this leads to people and investors to withdraw all their assets within the bank in a really short amount of time, before other depositors can withdraw their share. This creates a cascade effect that can possibly (almost certainly) cause a bank run. This forces the bank to call in its short term loans, draw upon credit lines with other banks or ask for last resort rescue loans from the central bank.
Okay, but how this is bad for people?
In time of a stable economy this not bad for financially responsible people, those who take out loans that are smaller than their average yearly income and can make sure that the accumulated interest won’t surpass all their earnings during the intended financing period. Take for example financing the purchase of a house with a 10 year mortgage plan. It is, however, extremely dangerous for people who to borrow who are in unstable financial situations (like no job security, health problems, addictions) or do not measure how much interest they’re incurring compared to how much they earn, or people who simply don’t care about the long term consequences of their lack of foresight (I can’t miss the chance to throw this jab at the American reader).
In times of instability, however, irresponsible borrowing (and lending) can hit hard even the responsible people hard. This is what happened in 2008.
Gamble continues with a story telling how the fractional reserve banking system was born.
Setting aside Mr. Gamble’s implications of how it is used to create money on the backs of people (which is an arguable question), if you want to know how central banks and fractional reserve banking came to be, look for the history of the Bank of Amsterdam.
Here are some links that further explain what FRB is and how it came about:
https://www.youtube.com/watch?v=nH2-37rTA8U (Khan Academy on FRB, quite educational I must add, as long as you avoid the comments section).
http://econpapers.repec.org/paper/wpawuwpma/0203005.htm (look for the download link)
Later Gamble states how FRB is used to create a population that is tied to their debts to the bank.
Then Thrive provides us with this quote: “It is well enough that people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning” – Henry Ford, 1922
The quote appears to be completely fake. Although it is commonly cited on conspiracy theorist, 9/11 Truth and “End the Fed” websites, there is no source and no context linking it to Henry Ford. Not even the dates that Ford supposedly said it are consistent.
[Muertos comment: conspiracy theorists love to use fake quotes, and this is not the only fake quote in Thrive--there's a quote by Henry Kissinger that is equally false. The problem with these quotes is that, once it gets out there and conspiracy theorists decide they like it, a quote gets repeated all over the place on all sorts of conspiracy theorist websites--thus creating the erroneous impression that, because the quote appears so often, it must be true and accurate. If you don't believe that this happens all the time, just think back on all the things comedian George Carlin is supposed to have said--only a small fraction of them are actually real Carlin quotes, and as he is dead, he can't dispute that he didn't say them.
When conspiracy theorists are challenged on fake quotes, many of them will say something like, "Well, you can't prove that he didn't say it!" That, of course, is asinine. You can't just make up any crap you like, put it in someone's mouth and then challenge people to prove they didn't say it. But, sadly, this is how conspiracy theorists think. Quotes about banking are particularly attractive to conspiracy theorists because they love the idea of respected figures from history having supposedly "warned" us about the dangers that they (conspiracy theorists) insist are right around the corner.]
After the fake Henry Ford quote, Gamble resumes his rant on how we have become debt slaves of a financial elite who has rigged the system to their benefit.
Take this as you will, but you’ll become a debt slave if you decide to acquire (too much) debt in the first place. For many this seems unavoidable.
[Muertos comment: the term "debt slave" bothers me because it's misleading. Suppose you have a good job and a family. You take out a 30-year mortgage at a reasonable interest rate in order to buy a bigger house to raise your kids in. You can easily make the payments and your house increases in equity in the meantime. Are you still a "debt slave" for the next 30 years? If you decide to sell the house you pay off the mortgage, and can take the equity and invest in a bigger house elsewhere. How is this "slavery"? And what's the alternative--live in a smaller, crappier place and try to raise your kids there, where you don't have room for them? Why is taking advantage of the opportunities that debt creates necessarily a bad thing? Thrive doesn't see distinctions along these lines. In its ideology, all debt is bad.]
Catherine Austin Fitts
“Catherine Austin Fitts was Assistant Secretary for Housing in 1989-90 under the first George Bush. She is also a Wall Street banker. She currently works for an investment advisory firm called Solari, Inc.”
Ms. Fitts, along with Mr. Gamble, keeps reaffirming how FRB is used to print more money and enslave more people through debt. Later she makes a comparison with ordinary people counterfeiting money being a crime, while the [central] banks printing money being called “increasing the money supply” as if there’s no distinction here. There is a distinction. I don’t know, maybe it’s related to the fact that central banks are trusted institutions, and they are an effective way to control interest rates and the amount of money being circulated so as to make sure hyperinflation or hyper-deflation do not take place. Yes, said measures can fail, but it’s certainly not the same as “printing money” just for the hell of it.
Gamble then cites the gathering of the “secret” Morgans and Rockefellers on Jekyll Island, where (he says) the draft of the Federal Reserve was created.
First he fails to mention that a central banking system was already in place in Europe–especially in Germany–long before the bankers and politicians in US were considering using a central banking system. Second, politicians in US were already studying alternatives to the US Treasury bonds and lack of liquidity and access to credit, mostly in response to the Panic of 1907.
After this Gamble beings talking about the creation of the Fed and the Internal Revenue Service in the same year, “forcing us to pay for the politicians’ debt”, and introduces the viewer to G. Edward Griffin and his book.
G. Edward Griffin
Writer of “The Creature from Jekyll Island” which is about the creation the Fed, Griffin is a critic of the current banking system and advocates private currency as being “real money.” Needless to say, his ideas are quite popular amongst libertarian circles.
(If you want to know how bad this idea of “real money” is, just imagine going to the state next to yours just to find out that the private currency of your local bank, backed by a commodity like silver or gold, is worthless because the other state operates at different standards or doesn’t accept your currency. Or, worse yet, imagine if the bank goes bankrupt, all your assets in said bank are gone, and there is no central bank or institution to guarantee the bank will have the resources to honor its deposits).
[Muertos comment: we had precisely this problem in the Great Depression, which resulted in an entity called the Federal Deposit Insurance Corporation--an agency that makes sure that you, as a bank depositor, will be able to retrieve your money from that bank (up to $250,000, I think) even if the bank fails. Where would the money come from if the FDIC had to make you whole after your bank fails? It would come from a fund administered by the federal government. Doesn't sound so bad when you think about it like that, does it?]
Griffin goes on about how the central banks are cartels that work with governments and have the legal power to create money out of nothing when the government needs it.
I think the “out of nothing” part of the money is not entirely nothing. There seems to be a massive misconception that when a central bank prints more currency, it’s simply creating more money out of nothing. First, it doesn’t happen this way. Even though the money is not backed by a scarce commodity (like gold), the value attributed to it is related to how trusted and reliable the country’s central bank is. Printing more money without the generation of wealth decreases the value of the money. This is why you can trade one US Dollar for 10,000 Zimbabwe Dollars, and the same reason why the Zimbabwe 1000 Dollar bill is worth less than the paper it’s printed on. Printing more money without generation of wealth will lead to inflation and the loss of value for the currency.
[Muertos comment: this has been proven time and time again historically, such as in the U.S. when "greenbacks" were printed to help finance the Civil War. It didn't work then either.]
The central banks are not only able to create more money. They are also capable of removing money from circulation when needed. For example, during Christmas the US Federal Reserve prints more money to assure all the withdraws will be possible, and then they remove the extra bills from circulation afterwards.
When this happens, the fiat currency doesn’t lose its value because it is just a representation of the wealth that already does exist, even though most of this wealth is in form of data like the amount you have in your bank or how much all your declared belongs are worth. It doesn’t mean it’s worthless. It’s a representation. It’s not wealth itself.
Let’s put this way. The amount of wealth in dollars is X and the amount of printed paper money is Y. Because most of the wealth being traded, stored or transferred is in the form of savings, credits, stocks, checks and representations other than printed fiat currency, X will be always higher than Y, but when people are making withdrawals, collecting their payments or selling things, more money will begin to circulate from hand to hand. Since there is more money in data form than there is in the form of printed money, the Central Banks print the money and send bills to the local banks to make sure they are capable of handling all the money being moved and spent. This will make Y approach the amount of X, but if the amount of Y being printed and in circulation is getting closer to the amount of X, there is a chance that Y will surpass X. This will lead to the devaluation of the currency on which X and Y operate, leading to inflation.
To put it in even more simple terms: when you print currency to represent wealth, you’re not creating money out of nowhere. When you print more currency than you have wealth, you’re lowering the value of the money. The amount of wealth is still the same but the value of the currency changes.
Bill Still on the Federal Reserve
Bill Still is another Libertarian film producer, highly critical of the monetary system in US. He is also seeking the nomination from the Libertarian Party for the 2012 elections.
During his short appearance in Thrive, Mr. Still claims that the Fed is a privately-owned bank made to look like a government bank. To get his point across he says the Federal Reserve, instead of being on the blue government pages in the Washington DC area phone books, is on the white pages. He thinks this is evidence!
Since I don’t live in the US and I didn’t look at a phone book from the DC area during my short but pleasant stay in US, I have to say that was a really bad choice for evidence.
[Muertos comment: there are a lot of stupid assertions in Thrive, but this one has got to be in the top five most ridiculous things in the entire movie. I can't believe Mr. Gamble let this one through--it's simply insulting to the intelligence.]
Alan Greenspan on the government’s relations with the Federal Reserve
At 1:00:02 of the movie there is a short video clip in which Alan Greenspan claims that the Federal Reserve doesn’t take direct orders from the president or the Congress. This is used to show the Fed as a rogue agency that answers to no one.
This is totally wrong. Mr. Greenspan’s quote is taken out of context.
For starters, all members of the Federal Reserve Board of Governors, are handpicked by the president and approved by Senate vote. They are required by law to have a “fair representation of the financial, agricultural, industrial, and commercial interests and geographical divisions of the country.” This means they have to be scholars in economics, politics and above all they must represent the economic interests of the nation, not the interests of the Congress and not of the president. They are accountable for their actions which can lead to members of the board not being nominated again as well the formal and informal relationships of the board members with the president and the Congress.
There is a really good reason why the central banks usually don’t answer directly the executive chief in office and the Congress: if they did, politicians could use these banks for political gain and directly affect the economy. We need an independent Federal Reserve.
A brief study of history, especially looking at some South American countries and African countries, will show that when the politicians can control the decisions of the central banks and therefore dictate the course of the economy, the results are not pretty. More often than not this is completely disastrous for the country.
Even though the title of the linked video and the comment section of the youtube page follow the same line of thought of the people featured in Thrive, I’d like the viewer to see the part beginning at 8:00 where Greenspan remembers that the actions taken by the Fed would hurt G.H.W. Bush’s reelection. Just think about that for a few minutes. What if Bush was able to change the decisions of the Fed for his own political gain? What would that do to the economy of the United States? This could potentially harm the economy more than it was already harmed in 1992 (which at that time was in a deep recession). This is why the Congress and the president don’t have much say in the decisions of the Fed, but the Fed is still accountable for its decisions. The people on the Federal Reserve Board were chosen by the president and approved by the Senate in the first place, making them accountable for their actions inside the Federal Reserve.
Here are some documents containing detailed explanations of the relations of the Federal Reserve with other branches of the US Government. As you will see, it’s far from an unaccountable rogue entity.
After this, Mr. Gamble and Ms. Fitts give us analogies on how the bankers use their data on the economy to benefit themselves at expense of others. I won’t argue much with that because it is happening, but not for the reasons Gamble & friends would you like to believe.
Since it is Mr. Gamble talking about the FBI raiding her (Ms. Fitts’s) company not her saying it, and nowhere in her company’s website or her bio mentions the said raid, I’m skeptical that it even happened. I also tried to look for news articles mentioning this raid hoping to see something like the paper shot Gamble gave us on the screen, but the only places I saw any mention of it were 9/11 Truth websites and a few truthers’ blogs without any external links or sources to this event beyond what their word for it.
[Muertos comment: always be skeptical of anything that appears on 9/11 Truth websites and nowhere else. 9/11 Truthers are notoriously incapable of getting almost anything right.]
Unless Ms. Fitts herself can come forward and explain in her own words what happened, or if someone can provide me a reliable link or newsfeed with info validating Mr. Gamble’s characterization of what happened, I’ll keep my sense of disbelief about the big government suppressing her findings, specially someone with credentials and political reach like her. (Blogs or forums do not count as reliable source; I’m talking about newspaper articles or public data).
[Muertos comment: given the fact that ten people who appear in Thrive have signed a letter repudiating the film and saying the movie was misrepresented to them, I wouldn't be at all surprised if what Ms. Fitts would say about what happened would differ significantly from the way Mr. Gamble puts it in the film.]
The Dollar and the Sub-prime crisis:
Gamble begins this part with a moot point about the devaluation of the dollar, showing it from 1913 to 2010.
Remember when I discussed the matter of currency in circulation vs. the real value of wealth? Well, this is what happened: when the Federal Reserve came into being, having a regular universally recognized currency made trade easier both on the internal market as well the international market. It made the US economy more open to these markets, generating more trade, and as result more currency started to circulate. To compensate for the new amount of money circulating and more people earning more money, prices rose, because people where consuming more. This effect is called “demand-pull inflation.” This is regarded as the good kind of inflation because it shows that the country is THRIVING.
This doesn’t make people poor. If the prices are rising, so are peoples’ wages. Even if products have higher prices they still hold the same value. (The kind of inflation that rises both price and value is called “cost-push inflation,” and this happens due to the increase of production cost or scarcity. This is the bad kind of inflation).
But why doesn’t the currency return to its original value after a while? This happens because of an economic effect called “built-in inflation,” where past experiences dictate how the wages and prices will rise. Workers expect inflation to pinch in the future, so they start asking for higher wages to compensate. As a result, companies start raising the price of their products so they don’t lose their profit margins. Because this builds over time it becomes something like a change of currency or a hard economic crisis, where money is being hoarded and trading comes to a halt.
Even if you look to Mr. Gamble’s graph you’ll notice the periods when the dollar’s value rose were in the interwar period and during WWII, when US was still suffering from the 1929 stock crash that brought the US economy to its knees, and during WWII where all the US economy was focused on the war effort instead of producing consumer goods and trading. After those periods were over, trading resumed and, as expected, the value of the dollar declined as more currency began circulating again.
Same case as the “economic parasite” claim: the gap in wealth is a big problem, but Thrive has the wrong take on what is the cause.
No, I don’t have a magic bullet solution for wealth disparity. No one does. I do, however, support several policies involving fiscal responsibility, fair taxation, better public health and education plans, transparency from both government and corporate business and not reelecting the same politicians with histories of corruption and incompetence.
Bankers and crisis
Gamble tries to correlate the stock crash of 1929 and the Great Depression to the creation of the Fed. Logically correlation does not equal causation. If you take a look at what happened, the stock crash of 1929 was caused by reckless investments on high risk and speculative shares. With the investments boom more people where buying shares and raising market prices. This would only become viable if the stock market kept rising at a quick rate. If the rise wasn’t fast enough, halted or went into a downturn, those shares would lose their value. This was combined with the massive loans stock brokers were making to investors (called “margin”). The investor only had to pay 50% of the share value and the broker would complete the rest with his own money. Thousands of people taking loans to purchase more shares didn’t help as it was creating a massive economic bubble. As expected, once the stock market faced a downturn, mass panic selling followed, forcing the share’s values down creating a cycle where investors had to sell their shares to pay their brokers and avoid losing too much money with shares that by this time had lost all their value.
[Muertos comment: the causes of the Great Depression are still highly controversial today. There is no one clear answer, but what you've identified is clearly part of the problem--any basic book on the crash will make this case. It's also not limited to 1929. I was working in the financial sector during the "dot com bust" of 2000-2001, and much the same thing happened--shares were grossly overvalued, and there was too much credit attached to financial speculation. When dot coms started to post less than impressive profit numbers, the whole thing collapsed. Something similar happened in 2008, except instead of stocks it was financial products tied to real estate.]
It is also worth remembering that the both people buying and selling the shares are normal people, prone to make mistakes, get nervous or act on impulse. This means one bad rumor in a highly volatile place such as the stock market can cause many stocks’ value to plummet. Do this on a large scale and you can get yourself a nice big crisis on your hands.
http://stocks.fundamentalfinance.com/stock-market-crash-of-1929.php (this is a TL;DR version of the previous link)
I also would like to have access to this “research” Mr. Gamble claims did on the “major banks” moving their money away from the stock market before the crash, because I’m not able to find any reliable link or article showing that this in fact happened.
The 2008’s credit bubble crisis
This is the only thing preventing me to copy paste the debunking of Zeitgeist here and calling it a day.
But where do I start? First Foster Gamble and David Icke and their “research” (really, I’d like to see the data Gamble uses to make his statements) want to lead the viewer to believe the 2008 economic crash was a ploy engineered by the major banks to consolidate their power by breaking smaller business and seizing their assets.
But there are a few problems with this. For one those assets (mostly houses) have become worthless, and the bail outs are not even close to the amount lost by the banks during the crisis. Plus, why create an economic crisis in the first place? The last thing you want, if you’re a banker or an industrialist, is an economic crisis where people stop spending and the economy stagnates.
So what happened in the 2008’s subprime crisis?
It was caused by a combination of lack of foresight, greed, high interest rates, high risk investments and a complete lack of regulations for the financial sector (I can hear from here all the libertarians shrieking in horror after reading this).
Putting it in layman’s terms, before the 2008 crisis the housing sector in United States was one of the most attractive investments for a few reasons. First, the continuous rise of housing prices and the demand for new houses, and second the too low interest rates from the Federal Reserve that were not attractive to the investors anymore (they were around 1% during 2008).
Okay, what was the banks’ deal then?
They were buying the mortgages from lenders and then reselling them to investors looking for investments with better rates. The banks would proceed to lend more money, mostly from other major banks and from central banks, to acquire more mortgages. Then the banks would generate massive profits from all the homeowners paying their mortgages.
So far so good. But for them there was a problem: since this was one relatively safe and high profit deal, the banks wanted more people paying more mortgages on the rising housing prices.
When a financing company sold the mortgages for the banks, if the homeowner went into default the bank would get the house. This was attractive for the bank because the housing prices were rising at the time. This meant that when the mortgage broker sells the house at a new higher price, the lenders and the banks would make a better profit with the new mortgage payers.
Okay, but where do the problems begin?
The number of AAA home buyers (meaning, reliable and financially responsible people) buying houses was too low to sustain the kind of profits they wanted to make selling and flipping mortgages. So, not wanting to miss the opportunity of selling the houses at higher prices and collecting the higher mortgages, the banks and lenders started selling the houses to subprime families (non reliable people) that they knew would go into default in a matter of time so they could resell the house again and again. Major profits were made this way. The lender would sell the mortgage for the banks and then the bank would sell it to an investor willing to take the risk.
With this happening soon the number of houses going into default was increasing. The number of houses being placed on the market for sale was also rising, but the number of people looking for a house was not. Actually most of the people who could afford a house already had one and with the subprime families simply not paying, this was starting to drive the housing prices down. To make things worse, the people who could afford their high mortgages simply started abandoning their houses because now they were worth a fraction of what they used to be worth, and yet their mortgage was the same.
This left the banks with a lot of houses, but with no one paying for them. The banks borrowed massive amounts of money to buy those mortgages, and the lenders had a lot of houses with people who were going into default, and the investors had a lot of high risk deals that have become worthless. The investors were not able to sell the risk to anyone because by this time everyone noticed that things were not going as planned and stopped buying or selling, essentially freezing the banking and the financing market, bankrupting the banks, the investors and the lenders.
And the banks owned a lot of money they couldn’t pay back, usually to other large banks either in US or Europe, thus dragging those banks down into the crisis with them.
This is the simple explanation, but there are other factors that contributed to the crisis. For example, easy credit (it stimulated not only banks to borrow huge sums of money but also common folk), predatory lending (lending deals so long and prone to change that people were deceived into deals that aren’t what they are advertised) and underwriting (banks with mortgages that didn’t meet proper standards and selling them to other banks and investors) and deregulation of the banking industry (this made easier for banks and financing companies to pull their stunts without the government being able to interfere).
This showed that the banking system had serious problems both ethically and financially, but the reality is much less Machiavellian (and boring) than Gamble would you like to believe.
Back to the movie. We have Mr. Gamble explaining the crisis using a fish hook analogy to show how the financial elites consolidate their power. I’d bother to explain who this logic is wrong if I didn’t do it already above.
Again the banks won’t make major profit from a lot of houses with devaluated prices and with their credibility shot.
Gentlemen! Behold the links!
http://crisisofcredit.com/ (a friendly video explanation about how the crisis came to be)
“Give me control over a nation’s money and I care not who makes her laws.”–Baron Mayer Amschel Rothschild
I can’t find this quote in any history source or website. The only result that purported to show where it came from besides attributing it to Amschel Rothschild is from The Creature of Jekyll Island.
And it featured in America: Freedom to Fascism.
Too bad Mayer Amschel Rothschild died in 1812, virtually a hundred years before the quote started making its first appearances during the early 20th century.
Bank for International Settlements (BIS) and the International Monetary Fund (IMF)
There isn’t much to talk about the BIS and the IMF. The BIS acts like a hub for central banks to organize themselves, regularize the sector and push for transparency on the business. The IMF is a bank responsible for money lending programs enjoyed by its contributors. It is infamous for cases of sheer incompetence due to lack of touch with the reality of the countries they were lending money to or how the assistance programs are perceived by the local population. Depending on who you ask or which country you’re talking about, the IMF can be either seen as a major tool for the development of a country or just a means for the developed and industrialized nations to explore the undeveloped ones.
Like the Federal Reserve and other “major banks,” Gamble also claims they are controlled by the financial elite.
As with much else in Thrive, the “Follow the Money” section is long on rhetoric and short on identifiable facts. There are oversimplifications, important concepts left out, quotes whose truth can’t be identified, and a lot of distortions. This section isn’t done very much better than any other section in Thrive.
As difficult as this subject is, hopefully this analysis gives you something to work with as you evaluate the claims made by the movie.
Foster and Kimberly Gamble, the husband and wife team behind the conspiracy theory movie Thrive, have issued a statement firing back at the ten signatories of last week’s letter, people who appeared in the film but who have now disassociated themselves from it. The signatories include progressive leader John Robbins, who knows Foster Gamble personally, and who also gave me a statement regarding his views on the conspiracy aspects of the film, and Adam Trombly, the inventor whom the film claims created a “free energy” device. The full text of the statement was posted on this blog as a comment by one of Thrive’s official spokespersons. It’s also available on the “Thrive Movement” website.
The disappointing and fatuous statement by Mr. and Mrs. Gamble attempts both to minimize the controversy and to belittle the signers of the letter and critics of the film. Most notably, Mr. and Mrs. Gamble accuse John Robbins, the driving force behind the disassociation letter, of engaging in a “disinformation campaign” to discredit the film. The statement also makes clear that acceptance of the conspiracy theories advanced by Thrive as literal fact is a prerequisite for being taken seriously in the discussion of “solutions” that the makers of the film say they wish to engage in.
Because there are also parts of the statement that may be addressed to me and to this blog, I thought I would present my comments regarding it here. If you’d rather see the statement in its full form, without my comments interjected, either click the link to the comment above, or go here to the statement on Thrive’s website.
“As those who have seen THRIVE know, we are committed to a bold inquiry into what is really in the way of our thriving – and to offering much more than just a tweak to our fundamentally flawed and failing system.
One of our core approaches in making THRIVE was to hear from people with differing points of view and to go for vital information regardless of the political affiliations of the source. That way we could do our own informed and critical thinking and glean the principles and facts from which true, just and lasting solutions can be created.”
I remain skeptical that anyone connected with Thrive engaged in any sort of sustained effort at critical thinking. Indeed, as this blog has shown, the makers have engaged in very little critical thinking. In order to reach the conclusion that aliens built various large works of ancient engineering, for instance, you must first accept a totally counter-intuitive assumption about the capabilities of ancient civilizations as compared to our modern world. Similarly, you have to turn off large portions of your brain to even conceive possible the bizarre “Global Domination Agenda” which a centerpiece of Thrive’s message.
“We encourage a transparent, respectful, informed and constructive dialog that can address the specifics of any differences some of the pioneers in THRIVE might have with us. Although the letter of dissociation raised no specific issues, we understand from John Robbins’ articles and the correspondence that he wrote soliciting others to participate in his disinformation campaign that the objections range from ET presence, to naming the reality of the Global Domination Agenda, to validating Zero Point Energy, to adhering to the Principle of Non-violation. Wow, not much of a movie left after eliminating those taboo inquiries!”
Setting aside the “disinformation campaign” accusation for the moment, I observe that Mr. Gamble is employing a common tactic among conspiracy theorists—labeling critics of conspiracy theories as people who are reluctant to discuss “taboo” subjects. This is a pretty transparent diversion. I don’t reject the Global Domination Agenda conspiracy theory because it’s “taboo” to accept it. I reject it because it is totally unsupported by evidence and also because it’s contrary to logic. I don’t denounce the idea of ancient astronauts because it’s “taboo” to admit that aliens built the pyramids. I reject it because aliens did not build the pyramids, and there isn’t a shred of evidence to suggest that they did. This has nothing to do with anything “taboo.”
The “disinformation campaign” comment is astonishing. Does Mr. Gamble really believe that John Robbins, who (Mr. Robbins told me) he has known for many years, is deliberately spreading false information about Thrive and soliciting others to join him? Really? I can’t even imagine, if this is what Mr. Gamble really thinks, why he supposes Mr. Robbins would do this. I’ve been accused many times of being a “paid disinformation agent” out to trash Thrive, and I’ve even joked about it. But it’s easy for Thrive supporters to make that accusation about me. Here’s Foster Gamble accusing his personal friend of that. How deep do you have to be in the thrall of conspiracist ideology to believe that your friends are spies out to destroy you?
“Decades Doing Our Homework”?
“We encourage everyone reading this to watch THRIVE and determine for yourselves if you agree that there is enough evidence to warrant additional dialog – about a covert agenda, about revolutionary new technologies and about bold strategies for achieving true liberty and justice for all.
We spent decades doing our homework on these issues and stand with complete integrity and clarity behind the facts represented in THRIVE.”
If Mr. Gamble and his team spent decades researching Thrive, they certainly missed a great deal of relevant information. It doesn’t take decades to find plenty of evidence, for instance, that crop circles are man-made. It also doesn’t take decades to research a historical event such as the Gulf of Tonkin affair, research which would have clearly indicated that the Gulf of Tonkin incident was not a “false flag” operation, as Mr. Gamble asserts in Thrive. I run this blog in my spare time. If I found all this information refuting the assertions in Thrive in my spare time in a mere five months, how come Thrive’s researchers, whoever they are, fell down on the job so badly?
The key part of this section of the statement is Mr. Gamble’s doubling down and going for broke. He says he stands behind Thrive’s facts. That’s extremely unfortunate, because countless matters he asserts as facts are untrue, misleading or taken out of context. Yet it seems Mr. Gamble is unwilling to admit that Thrive has any significant problems.
“We welcome meaningful dialog and otherwise consider it dangerous to undermine the millions of us who are standing up to expose the covert global scheme amongst the elite and their secret societies and intelligence agencies to destroy the economies of countless nations, take over their resources, and kill whatever leaders or people don’t play along.”
This is also classic conspiracy theorist paranoia. Anyone who opposes conspiracy theories is not only wrong in their eyes, but “dangerous.”
This part of the statement appeals to one of the central conceits of conspiracy theorists—that they’re privy to some sort of special knowledge that the rest of the world refuses to accept, and that knowledge will supposedly “save the world.” In this case Mr. Gamble is painting Thrive fans as an army of noble millions fighting the good fight against evildoers who destroy economies and kill people. Conspiracy theorists tend to love movies like The Matrix and V For Vendetta because they underscore this basic and very simplistic narrative. The real world is far more complicated than this, unfortunately.
Oh, did I mention that the “covert global scheme amongst the elite and their secret societies” does not, in fact, exist? I did? Oh, sorry. Just don’t want that to get lost in the shuffle.
“Hit and Run Communications”!
“Further hit and run communications are of little interest to us, especially as it distracts from time better spent with motivated solutions groups forming all over the world who are awakening to the agenda and taking actions based on integrity and freedom rather than staying confined by outworn and deceptive political polarities.”
Mr. Gamble is here saying that he has more important things to worry about than, say, the credibility of his entire movie. Well, no matter. The purpose of this blog is not to motivate any action by Mr. Gamble; nor is it, as some have suggested, to “troll” Thrive fans. The purpose of this blog is to expose the general public to the reality of the serious factual and logical problems with the movie Thrive. That purpose will continue to be served whether Mr. Gamble is paying any attention or not.
“We encourage those who have publicly dissociated to offer their best information and solutions rather than spending time trying to undermine ours.
Each of the pioneers in THRIVE were invited because their expertise in a particular area had been helpful in our gaining an understanding of the bigger picture that includes, but vastly transcends, their sector of expertise -or anyone’s political affiliation. We clearly state this in the movie:
“The people in THRIVE do not necessarily agree with the themes, statements, claims or conclusions presented in the film or website, nor does their inclusion imply our full agreement with all of their views. The people interviewed have each contributed in some deep way to our understanding and we are grateful to them all.””
Again, the statement seems preoccupied with political affiliation. Yes, I do oppose the libertarian aspects of Thrive, as John Robbins has stated that he does; however, speaking only for myself, this is not my primary disagreement with the film or even in the top five. Though I find Thrive’s politics fulsome, if it was just a piece of libertarian political propaganda I probably wouldn’t care that much about it. It’s the conspiracy angle that concerns me. Although conspiracy thinking is becoming increasingly interwoven with libertarian political thought, at least until the last few years conspiracy beliefs cut across the political spectrum. I think this has much less to do with political affiliation than Mr. Gamble suggests here.
Thrive’s Millions are Coming! Or Are They?
“We are encouraged by the millions of viewers, thousands of self-created screenings, the hundreds of THRIVE Solutions groups forming to get on with what’s needed now – informed and leveraged action. People from all over the world- Greece, Poland, India, Portugal and more have voluntarily translated THRIVE into their languages to get the important information to their cultures. THRIVE is now translated into 18 different languages and we hear from people all over the world about the value THRIVE is offering in their cultural transformations.”
People from all over the world are viewing my blog, too. Aside from the U.S., Canada and Great Britain, today alone I had page views from Israel, the Netherlands, Poland, Singapore, Hong Kong, New Zealand, and Brazil. Given the hits that show up from Google Translate it is also clear that Thrive Debunked has been translated into other languages also. This demonstrates to me that this blog is a clear success: many people are discovering the debunking at the same time as they discover the Thrive film for the first time. Therefore, they’re able to evaluate its claims side-by-side with the facts and logical arguments that refute it.
“We also are moved by the healings being reported in families, workplaces and communities as millions are getting the bridge between worldviews and beyond unnecessary and dangerous divide-and-conquer illusions. The new conversation, about what is really going on and solutions with human rights as primary, is, fortunately, unstoppable.
As stated in the book “1984”, “In times of universal deceit, telling the truth is a revolutionary act.” There is a well-informed, nonviolent revolution brewing and we welcome constructive contributions from everyone ready to participate.
Foster and Kimberly Gamble”
Time will tell, but as hopeful a chord as this part of the statement sounds, I’m skeptical. Changing the world takes a lot more than just showing a movie to like-minded people who agree with it. The “Thrive Movement,” if such a thing can even be said to exist, isn’t doing much other than organizing screenings and discussion groups of fans who get together to talk about the movie. The problem is that this type of thing has been done before—with exactly zero effect. Here Thrive is emulating another group that organized itself as a fan club for a conspiracy movie, that being the infamous Zeitgeist Movement. Although the Zeitgeist cult is largely dead, there are still dwindling groups of supporters who meet occasionally to spin grandiose dreams of their “Resource Based Economy.” They have accomplished exactly nothing in the real world, except the promotion of conspiracy theories. Zeitgeist is different than the Thrive Movement in that it was, at least at one point in time, a real movement, with an identifiable leader, strict ideological guidelines and orthodoxy, and an organizational hierarchy. Even if a group can be said to be coalescing around Thrive—again, I’m skeptical this is even happening in any meaningful sense—it has none of these characteristics. If Zeitgeist can’t do it with a strong leader and supposedly an identifiable policy direction, I doubt very much that the fans of Thrive will be able to succeed where the Zeitgeisters failed.
That brings us to the next point:
What “Solutions,” Anyway?
The problem with Thrive’s “solutions” is that they are illusory, and in more ways than one. For one thing they aren’t clearly defined. The various “solutions” flogged on the Thrive website are all extremely vague and general. (I actually agree with many of them, but they’re still vague). Bank locally. Support independent media. Take part in “critical mass actions.” These sound terrific, but what do they really mean? What specific action are the Thrivers supposed to take to achieve these goals? That’s never defined, and Foster Gamble isn’t making any concerted effort to define them. And, as the experience with the Occupy Movement last fall demonstrates, getting a group of like-minded folks together and hoping that they work out for themselves what sort of specific goals they should pursue doesn’t tend to work very well. Successful grass-roots activist movements have never functioned on this model, and they never will. You’ve got to have someone in charge. Foster Gamble doesn’t seem to want to be in charge, which is fine. But expecting that a headless, leaderless group with no defined goals will accomplish anything in the real world is more than a little naïve.
Secondly, the point of Thrive is not really to push these “solutions” anyway. The point of Thrive is to make an ideological statement. The movie was created to animate belief, not action. It was created to advocate belief in New Age religious beliefs and conspiracy theories. I believe that the lip service given to the “solutions” is an add-on to mollify audience expectations. Thrive represents incremental progress on a very long road to legitimize and advance a certain belief system. If Thrive does end up “changing the world,” it will only be so because it leads to something else down the road. I discussed ideas along these lines in an article I wrote for my other blog about how the conspiracy world has changed.
But, let’s just assume for the sake of argument that I’m wrong about all that. The very troubling thing about Thrive is that the “solutions” its adherents say they advocate aren’t solutions to problems that we have. For example, as the Gambles’ statement indicates, Thrive fans fervently believe that crushing this “Global Domination Agenda” is a matter of paramount importance. But the “Global Domination Agenda” does not exist. They want to solve a problem that doesn’t exist. In the meantime, take a real problem that does exist—anthropogenic global warming, for instance, which I happen to believe is the single most crucial problem facing the world today—and most of them deny that it’s even a problem! Foster Gamble has made statements to the effect that he believes global warming is some sort of hoax. This, despite the absolutely overwhelming and conclusive scientific evidence that it’s happening, and that man has caused it.
So there you have it. Even if you can get past the vagueness of Thrive’s proposed solutions, it turns out they’re fired up to solve problems that don’t exist, and they deny the existence of the number one world problem that really does exist. Add to this the fact that the Gambles’ statement indicates that they’re not even really interested in talking to anyone who doesn’t, as a factual matter, accept the truth of the conspiracy theories pushed in Thrive, and you begin to see why this doesn’t work as a realistic means to move forward to solve world problems.
Conclusion: Why Am I Writing This Blog Instead of Making the World a Better Place?
This question is asked me often by Thrive fans, and you hear an echo of it in the Gambles’ statement: that somehow taking the time and effort to criticize Thrive is a waste of time, because instead you could be “making the world a better place.” This view is quite disingenuous.
For starters, I am making the world a better place by criticizing Thrive. Since the very beginning I’ve believed that this film, with its numerous deceptions, errors and incorrect statements, is on balance a bad thing. Belief in factually baseless conspiracy theories is a bad thing. This article I wrote last week explains why. My program for a better world is a world in which people think critically and rationally, and act on the basis of evidence and logic. In that world, conspiracy theories would not survive for long.
Secondly, none of the readers of this blog know what I am doing, and what I have done for a good many years now, to “make the world a better place.” The readers of this blog don’t know this because I haven’t told them, and I haven’t told them because this blog is not about me. So the readers of this blog don’t know that I have contributed large amounts of money to numerous charities and nonprofits. They don’t know the work I’ve done, and continue to do, to expand opportunities of higher education for kids from poor families—a cause I feel is especially important—or for children with cancer. They don’t know the work I did, personally, with my own two hands, to try to reduce wastewater emissions in the city where I used to live—a program that cumulatively cut toxic urban runoff by a total of 50% in three years. A few years ago I was the chief executive officer of a local activist organization that was estimated by the American Red Cross, during the year I was in office, to have been responsible for saving 21,000 lives. They don’t know the work I’ve been doing to increase historical understanding of global climate change. They don’t know about the kid in the Philippines, previously almost blind, who can today see because of something I did.
I hesitated to write the above paragraph because, as I said, this blog is not about me, and because I don’t wish to be seen as entering some sort of pissing match about “who’s done more.” I know that Foster Gamble has pursued many legitimate projects for positive change, such as his work on trying to limit pesticides, and I think that’s great. Nonetheless, I mention my own activities here for no other purpose than to demonstrate that I require no lectures from Foster and Kimberly Gamble, nor from any other Thrive fan, about what I should be doing to help “make the world a better place.”
I appreciate the Gambles’ desire to help. But, in my humble opinion, they’re not helping. Thrive is not part of the solution, it’s part of the problem. This was the reason the ten signed the disassociation letter. I commend them for having done so.