Throwing Thrive Under the Bus: Progressives Interviewed in the Film Distance Themselves From Its “Dangerously Misguided” Ideas. (UPDATED!)
This blog, originally published April 12, 2012, was updated April 13, 2012. Scroll to the end for the update.
It seems that the honeymoon the public has had with Thrive as a result of the film’s release free on the web has already come to a crashing halt. Yesterday, nine of the people interviewed in Thrive—John Robbins, Deepak Chopra, Paul Hawken, Elisabet Sahtouris, Duane Elgin, Vandana Shiva, Edgar Mitchell, Amy Goodman and John Perkins—issued a public statement denouncing the film and stressing their profound disagreement with it. They also claim that Foster Gamble and the makers of the film misrepresented it when securing their participation. This is potentially an extremely serious development for Foster Gamble and Clear Compass Media, whose film is already under heavy attack from anti-conspiracy skeptics, progressive political thinkers, and environmentalists.
Who Said What?
An article in the Santa Cruz News (online) by reporter Eric Johnson quotes portions of the statement as well as remarks by John Robbins. Mr. Robbins is an environmentalist, an advocate for sustainability and a health/fitness author best known for his book Diet for a New America, which was nominated for a Pulitzer Prize. He lives in the Santa Cruz, California area and knows Thrive makers Foster and Kimberly Gamble personally. According to the article, Mr. Robbins was invited to an advance screening of Thrive at Mr. Gamble’s house. Here’s how he describes what he saw there:
“Robbins, who makes a brief appearance in the film, says he was “overwhelmed” by what he saw.
“There were parts I liked, but there were other parts that I just detested,” he recalls. “I didn’t want to be rude—we were there with our families—so I just didn’t say anything.”
According to the Santa Cruz Weekly News article, Mr. Robbins told the reporter that Foster Gamble didn’t tell them about the real contents of the film beforehand. They didn’t know what was in it until it came out publicly. Additionally, Paul Hawken and Elizabeth Sahtouris told the news outlet that Mr. Gamble had actively misrepresented the film.
Just this evening, John Robbins posted a comment on my blog which included the full text of the statement signed by himself and the six other interviewees who have denounced Thrive. Here is the text of the statement as it was presented to me:
“We are a group of people who were interviewed for and appear in the movie Thrive, and who hereby publicly disassociate ourselves from the film.
Thrive is a very different film from what we were led to expect when we agreed to be interviewed. We are dismayed that we were not given a chance to know its content until the time of its public release. We are equally dismayed that our participation is being used to give credibility to ideas and agendas that we see as dangerously misguided.
We stand by what each of us said when we were interviewed. But we have grave disagreements with some of the film’s content and feel the need to make this public statement to avoid the appearance that our presence in the film constitutes any kind of endorsement.
Signatories (in alphabetical order)
Deepak Chopra
Duane Elgin
Amy Goodman
Paul Hawken
Edgar Mitchell
John Perkins
John Robbins
Elisabet Sahtouris
Vandana Shiva”
I am not surprised by this move. Since at least December I’ve been hearing rumors that numerous interviewees in Thrive were upset at how the movie came out and appalled that their words and images appear in it. This clearly indicated that there were problems with how the makers of the film presented the project when they went to secure these commentators’ interviews. However, at the time I had no hard knowledge that these rumors were true, so I didn’t feel comfortable publicizing them. I expected that eventually one or more of the interviewees would go public. Now they have.
Why now? It’s clearly because of the recent free release of the film, which seems to have boosted its popularity. The Santa Cruz Weekly article states that the nine who disavowed the movie had hoped Thrive would simply go away. It didn’t, and has become “something of a Web cult phenomenon.” Because of the popularity of the movie, they decided to go public at this time.
Why Am I Not Surprised?
There is a clear division among the people interviewed in Thrive. Some of them are people who have severe problems commanding credibility in the mainstream—David Icke, Adam Trombly and Nassim Haramein all fall into that category. However, there are also others interviewed in the film who do not appear to be conspiracy theorists, pseudoscientists or otherwise makers of wild and unproven claims. That doesn’t mean I agree with them on everything they have to say; however, I suspected from the very get-go that these people weren’t being told the full story of what Thrive was about before they agreed to appear in the film.
I will direct the readers to a passage in my very first article about Thrive, which was a debunking of the trailer, even before I’d seen the full film. Here’s what I had to say about Elisabet Sahtouris, Paul Hawken, and Amy Goodman:
“Dr. Sahtouris is the first person in this movie [at the time I meant the trailer] who actually has a real, verifiable Ph.D…. She lectures on evolution of humanity and how to create a better future. Given that she, like Catherine Fitts, sounds completely sane, I suspect that her inclusion in this movie is somewhat unwitting. Another clue that tells me this is that she appears to believe in global warming. While global warming isn’t mentioned in the Thrive trailer, I would lay odds that most of Thrive’s target audience believes that global warming is a hoax. Most conspiracy theorists do. I do not think Dr. Sahtouris is a conspiracy theorist….
Paul Hawken is a California businessman and environmentalist. He advocates for socially and environmentally responsible business practices (and I certainly agree with that). He hosted a 17-part series on PBS about running socially responsible businesses. Again, another sane person who makes me wonder if he was told he was going to be in the same movie as David Icke and Adam Trombly…
Democracy Now! is a radio program on the Pacifica radio network, dedicated to progressive causes. I’ve never listened to the show, but browsing their material there seems to be a lot of stuff I agree with. Amy Goodman was arrested along with two other reporters at the 2008 Republican National Convention despite having committed no crime. The charges were eventually dropped.
As with several other respectable names here (Fitts, Hawken, Sahtouris, williams) I wonder what she is doing in a conspiracy theory movie.”
In fact, it is noteworthy that Mr. Robbins is most upset about the very same aspect of Thrive that most upsets me—its inclusion of David Icke. According to the Santa Cruz article, he was especially concerned with the inclusion in the film of Mr. Icke as well as G. Edward Griffin, both of whom are detailed on the Thrive website. The Santa Cruz Weekly article reports that Griffin is associated with the ultra-right-wing John Birch Society. As for David Icke, whose claim to fame is obviously (as I pointed out in my own piece on him) the conspiracy theory that the world is controlled by a race of shape-shifting reptilian aliens from the constellation Draco, the Weekly article raises exactly the same concerns about the anti-Semitic aspects of Mr. Icke’s theories as I’ve noted on this blog.
Furthermore, Mr. Robbins told the Santa Cruz Weekly that Foster Gamble has taken a lot of inspiration from the work of Eustace Mullins. Mullins is, in Mr. Robbins’s words, “the most anti-Semitic public figure in U.S. history.” The article mentions that Eustace Mullins is the author of a book called Adolf Hitler: An Appreciation. The mere title of that book should tell you what it’s about–and in this case the cover of the book is quite a good advertisement for what you’ll find inside. In that book Mullins rails against “Jewish international bankers” and alleges a plot by them for world domination. Near the end of the article, Mr. Robbins is quoted as saying, “Foster is extremely naïve about the political consequences of his film.”
I’ve stated on more than one occasion that I think the main problem with Foster Gamble is that he is naïve. I don’t think he’s a racist and I don’t think he’s a bad person. I’ve even begun to question whether I think his commitment to conspiracy theorist ideology runs very deep. But what I hear Mr. Robbins saying here is exactly what I’ve been thinking for the past five months.
What Does This Mean For Thrive?
In my view, the statement issued yesterday, and the public dissociation of nine prominent people interviewed in the film from the finished product, is devastating. If Foster Gamble and the makers of Thrive had to misrepresent the film in order to sell it to the people they wanted to appear in it, as the nine undersigned allege, what does that say about the validity of the film and its message as a whole?
Thrive’s credibility has already suffered so many blows that very little of it remains. The inclusion of David Icke as a reliable source was just the tip of the iceberg. This very blog exposed further questions of credibility, when I published statements by inventor David Farnsworth who claims that the “free energy” device shown in Thrive and attributed to Adam Trombly was not in fact invented by Trombly, and does not do what the film says it does. The implication of that crisis is that, if Mr. Farnsworth’s claims are true, Foster Gamble seems not to have done a very good job in checking his sources and vetting the people who appear in Thrive. Yesterday’s allegation complicates further the question of how this film was made and what was said to the people who participated in it.
I’m curious if Foster Gamble will respond to the statement and if so, what he has to say about how the film was made and what was told to Mr. Robbins and the others who signed the statement.
There will probably be further developments regarding this story in the future. I’ll update this article as events warrant.
Update: 13 April 2012
John Robbins posted a comment on this article today in which he states that Adam Trombly has also signed the repudiation of the film.
I’m trying to learn more about this, especially Mr. Trombly’s reasons for doing so. If he has indeed walked away from Thrive, this represents the most significant defection yet–and an even more serious blow to the Thrive organization.
In a note posted on the movie’s official Facebook account, an unnamed spokesman said that Foster and Kimberly Gamble are traveling and will respond more fully later, but they didn’t knowingly misrepresent the film. The response quotes the disclaimer on the film that says they (the filmmakers) don’t agree with everything the people in the movie say. Presumably that works both ways.
I look forward to hearing what more the Thrive people have to say. But if even someone as closely identified with the film as Adam Trombly has been (up until this point) is scrambling for a life preserver, I’d venture a guess that Thrive is starting to resemble a sinking ship.
.
Progressive Think Tank Slams Thrive’s Political Agenda
This blog has not dealt much with Thrive’s political ideology. That has been by design. The main focus of this blog is to evaluate Thrive from a factual standpoint: are its assertions and underlying assumptions accurate as a matter of objective fact? Discussions of politics are mostly beyond the scope of this inquiry. Nevertheless, it is undeniable that Thrive has a strong political undercurrent, and the orientation of that undercurrent is strongly libertarian. Foster Gamble, creator of Thrive, has endorsed Ron Paul for President in 2012. Furthermore, some of the “solutions” proposed by Gamble in Thrive, and on the associated website, are similar to libertarian planks.
This week, the Praxis Peace Institute, a progressive think tank founded by musician and longtime political activist Georgia Kelly, issued a 56-page pamphlet entitled Deconstructing Libertarianism: A Critique Prompted by the Film Thrive. Because several readers of this blog have directed me to the pamphlet, I thought I would do a brief article on it. It’s impossible to avoid touching the political implications of the film in an article like this, but I do want to stress that, regardless of my personal political beliefs, my primary arguments with the film are factual, not political.
Praxis Institute’s Critique of Thrive: The Basics
You can see the Praxis pamphlet here (note, clicking that link will begin a download of the pamphlet itself in .PDF format). As suggested by the title, the main purpose of the pamphlet is to address libertarian philosophy and explain why, from the point of view of a political progressive, it doesn’t work. Georgia Kelly is the editor of the pamphlet. She came into conflict with Foster Gamble and Thrive back in December when she posted a sharply critical review of the film on Huffington Post. In the pamphlet, she and other writers from the Praxis Peace Institute deliver a double-barreled blast against the film and its political agenda, analyzing many of the assumptions and philosophies behind libertarian thought.
Ms. Kelly states in the introduction why Thrive prompted her to issue this pamphlet:
“Through discussions of the content in the film and the written material on the Thrive website, we realized that many people viewing the film would not readily perceive the libertarian political agenda behind the film. Because many people are confused about libertarianism and its impact on the current political landscape, we felt it important to plumb this political philosophy, particularly during an election year. The articles written in this booklet cover a range of topics that deconstruct libertarianism and place it in the context of our current political environment.”
A bit later, in an article within the pamphlet entitled “Deconstructing the Political Agenda Behind Thrive,” Ms. Kelly writes:
“The website’s “Liberty” page (in the “Solutions” section) is a real shocker. Peppered with quotes from Ayn Rand, Ron Paul and Stefan Molyneux, the page even includes an attack on democracy. Gamble lumps democracy in with bigotry, imperialism, socialism, and fascism, and claims all of these — including democracy! — violate the “intrinsic freedom of others.”
The pamphlet proceeds through several articles written by various authors critiquing the ideological assumptions behind Thrive in much the same terms that Ms. Kelly uses. For example, in an article by Ben Boyce entitled “Challenging the Hidden Political Underbelly of Thrive,” this criticism is given:
“Make no mistake, the actual policy solutions in the documentary constituted the norm in the first Gilded Age of ‘laissez faire’ capitalism, that is, the McKinley Era at the end of the 19th century, for which the libertarian/conservative movements seem to still pine. That was a time when there were minimal taxes on corporations, no worker’s rights, no pesky EPA environmental regulations, no minimum wage, no social safety net to prevent families from tumbling precipitously from marginal employment and insecure housing to abject penury and homelessness. Everywhere in the world where the libertarian ideology has been put in practice, this condition of mass immiseration and concentration of wealth in the hands of the 1% has been a consistent historical fact. This ideology has been tried and failed.”
Another contributor, Gus diZerega, argues:
“[M]y problem with Thrive is the movie’s failure to adequately understand the principles it itself advocates in order for us to create a more humane and sustainable society. It presents one dimension of a problem that is multi-dimensional. The core insight lacking in libertarian thinking is the failure to grasp the centrality of relationships as constitutive of individuals, and to recognize that relationships are the key to understanding property rights and just politics.”
My Take on the Praxis Critique
Having read the Praxis critique, I think it’s self-evident that it is primarily a political document. Its purpose is to criticize the underpinnings of libertarian political thought that surface in Thrive and its milieu as opposed to really critiquing the movie point-by-point. Indeed, while I think the Praxis pamphlet is a very useful tool in evaluating the political agenda of the film, I’m somewhat disappointed by Praxis’s lack of engagement with factual matters asserted in the movie. There is very little discussion of conspiracy theories at all or their relationship to libertarian thought. I think this is a missed opportunity, and could have opened an interesting discussion on the role that conspiratorial thinking plays in political movements both historically and in contemporary society.
Case in point: the Federal Reserve. Mr. Gamble leaves no doubt that he absolutely detests the Federal Reserve, as most libertarians do; he blasts it as a tool of the “Global Domination Elite” to control the money system and hence the world. As a matter of economic policy, what the Federal Reserve does and should do is certainly a legitimate political issue, but aside from that, it is an absolute magnet for conspiracy theories. (Don’t ask me to opine at length on the Federal Reserve. I hate talking about it because it’s intensely boring. For a very good debunking of most of the popular FR conspiracy theories, go here). Mr. Gamble’s hatred of the Federal Reserve may be ideologically oriented, proceeding from libertarian thought, but I suspect at least part of his animosity may also stem from his obvious belief in Federal Reserve-related conspiracy theories. Here we have a prime example of a libertarian political goal—“End the Fed!,” as politicians like Ron Paul like to sloganize—that is being advanced through the spread of paranoid conspiracy theories. I would have liked Praxis to address how, from a progressive political standpoint, this could best be handled. How do you separate legitimate and rational political motivations from illegitimate and irrational belief in conspiracy theories? The pamphlet doesn’t go there. Indeed there are only a few perfunctory mentions of the Federal Reserve at all.
The conflation of conspiracy theories with politics is a dangerous trend and one of the main reasons why I push back against conspiratorial thinking. It is well known, for example, how an undercurrent of anti-Semitic conspiracy thinking in Europe in the late 19th and early 20th centuries provided a fertile breeding ground for the rise of Nazism in Germany in the 1920s and 1930s. Those theories are still with us—in fact David Icke, one of the chief talking heads in Thrive, pushes a thinly-veiled science fiction redress of these anti-Semitic conspiracy theories with his ludicrous “shape-shifting reptilian alien overlords” theories that, while they do not refer specifically to Jews, are eerily similar in tone and function to those traditional anti-Jewish theories. Conspiracy theories corrode the ability of people to think rationally about real political solutions. The rise of fringe candidates, like Ron Paul, spouting bizarre philosophies and openly employing racist and conspiratorial language to motivate supporters, is a disturbing effect of this tendency. I would like to know what the Praxis Institute thinks we ought to do about this trend.
Personally, I oppose libertarianism as a political philosophy. I don’t like its emphasis on so-called “free market” principles, its hostility toward taxation and responsible government, and its demonization of any form of collective societal action toward social justice. However, my political beliefs are small issue to Thrive, and are not the primary motivation, or even a significant motivation, for me to push back against the film on this blog. Even if Thrive’s politics were squarely in agreement with my own I would object to its use of conspiracy theories and conspiratorial thinking to advance its aims. Georgia Kelly and the Praxis Peace Institute seem to care much more about Foster Gamble’s politics than I do. That’s not a criticism at all; different viewers of the film will have different approaches in reacting to it. Nevertheless, in their critique of Thrive from a political standpoint, I would have liked to have seen more emphasis placed on the ethical dimensions of using demonstrably false conspiracy theories to advance whatever agendas—be they political, social or religious—lay at the heart of this deceptive film.
Foster Gamble’s Response to Ms. Kelly’s Original Huffington Post Article
What does Foster Gamble have to say to Georgia Kelly? To my knowledge he has not (so far) come out with a response to the Praxis pamphlet itself, but he did respond to her original Huffington Post article, an expanded version of which forms the basis of the first chapter of the pamphlet. Here’s how Mr. Gamble responds:
“Georgia Kelly, founder of the Praxis Peace Institute in Marin County, has posted a fearful review of THRIVE on the Huffington Post. Ms. Kelly has been active in Liberal Democrat politics, and she mistakenly assumes that I am a covert Right-winger, and then goes about attacking that position and me. Her supposition is not true, so she seems to end up missing both the value of THRIVE and critical insights that can inform breakthrough solutions strategies to help humanity escape our lethal situation and flourish…
Ms. Kelly has mislabeled me as “right wing” and started lobbing word grenades over a self-created ideological fence. What I want to explore is “What is just” and “What works?” So I challenge Ms. Kelly and any who are interested in this conversation to answer the most fundamental moral question I know of:
Just exactly when, for you, is it OK for one human being to take your property — be it your body, your wages, or your privacy — against your will and under the threat of violence?
That is what mandatory taxation is…”
This is only a tiny portion of Mr. Gamble’s response, and I encourage you to read the rest for yourself. It’s lengthy, and deals mostly with ideas of political philosophy, which seems to be the primary battlefield on which Ms. Kelly wishes to engage Thrive. I do not find, anywhere in Mr. Gamble’s blog, anything that addresses the factual problems with the film. As Ms. Kelly on Huffington and Praxis Peace Institute in their pamphlet did not focus on factual issues, I see the debate between them and Mr. Gamble on ideological matters to be essentially a political argument, and thus only tangentially relevant to the issues raised on this blog.
Conclusion
Speaking only for myself, I would rather engage Thrive in the arena of what is provable fact as opposed to what is desirable public policy. That doesn’t mean that I don’t have my own opinions on political philosophy or public policy, nor does it mean that I whole-heartedly endorse (or condemn) either the political agenda of Thrive or of the Praxis Peace Institute. My political opinions are not very relevant to the matters I created this blog in order to explore. In short, I’ve read the Praxis Peace Institute pamphlet. I agree with some of it, I disagree with other parts of it, but, while it’s certainly an interesting take on the Thrive phenomenon, if your main interest in the film is (as mine is) whether it is a credible source of factual information about what’s happening in the world around us, the political argument is largely irrelevant to that concern. Let’s certainly be aware of Thrive’s political agenda, but I for one don’t intend to make political disagreements with the film or its makers a significant point of contention. I’m willing to let others, like Georgia Kelly and her friends at Praxis Peace Institute, do that, and I wish them all the best in doing so. The movie has enough problems simply stating what it thinks is factual truth before it even gets to the realm of politics and policy.
JREF Reviews Thrive!
Kyle Hill, who is associated with the James Randi Educational Foundation, recently posted an article reviewing the Thrive movie. The full article, which I eagerly recommend, is here.
The article begins:
I recently started doing my skeptical due diligence with a link on Facebook that was connected to the newest conspiracy theory movie, “Thrive”, released just last week on 11/11/11 (you can watch the trailer here). If you are unfamiliar with it, this movie is basically Zeitgeist 2.0. It talks about ancient codes “burned into atomic structures”, huge energy company conspiracies and free energy technology, as well as the standard Federal Reserve, Rockefeller, and economic policy rants. Supporting these claims are people like David Icke, world-renowned conspiracy theorist who believes that a secret reptilian race controls the world, and our old friend Mr. Chopra. The movie also proffers that the Illuminati (useless conspiracy placeholder) are covering up free energy technology (which contradict the laws of physics) which was given to us by aliens who make coded crop circles, and have crashed on Earth numerous times, which the government covers up. When you align all of the claims that this movie purports to be true, it is hard not to think it is some kind of joke.
I won’t go into the specifics here, suffice it to say that there is a lot of Chopra, crop circles, aliens, Illuminati, world-bank, new world order, federal reserve, reptilian overlord kind of gibberish in it. I’m just sad to see actual scientists hoodwinked into giving statements that they did not know would be taken out of context for this so-called “research.”
If you don’t know, the James Randi Educational Foundation (JREF) is an organization established by former world-class magician James Randi, who has devoted a significant portion of his life to promoting skepticism and critical thinking. Randi is probably best known for exposing the tricks of phony psychics, most notably an Israeli man called Uri Geller who claimed he could bend spoons with his mind. For many years Randi had an open challenge that anyone who could replicate psychic powers under controlled scientific conditions would win $1 million from JREF. No one won.
Today, JREF is known as a gathering place for others who believe in Randi’s ideas of skepticism and critical thinking. The JREF web forums are probably the most significant gathering of debunkers on the Internet in the English-speaking world. Conspiracy theorists hate JREF because the skeptics there frequently demolish the very theories to which conspiracy believers are most committed.
JREF’s article on Thrive echoes many of the sentiments stated on this blog. I again recommend reading the full article. Toward the end, however, Mr. Hill offers this warning for debunkers of Thrive, which is probably good to take to heart:
What can skeptics do to counter-act such arguments? In my experience, these are typically intelligent people who have put their efforts into theories that only could be true, without relying on evidence or skepticism to sort through them. Getting a conspiracy theorist to converse on rational terms is then the objective, supplanting the seed of skeptical doubt the ultimate goal. However, if you run up against the kind of opposition that I have, perhaps you should jettison and try to promote critical thinking to people not so entrenched. Charging headlong into the lion’s den is admirable, but dangerously unproductive.
I think this is sage advice. I’m posting material on this blog to rebut the errors and misconceptions in the film, but I am stopping short of charging full-bore into conspiracist forums to force this information upon Thrive believers. It’s been my experience that conspiracy theorists reform only if they want to, and their journey out of the darkness of conspiracy thinking can only be self-motivated. Thus, while I’m happy to post my information here, I’m not on a “crusade” to convert believers in the film.
As an aside I will also remark that, while there’s no way to tell quantitatively, it appears that Thrive is not making a particularly profound impact, even in the conspiracy underground. Certainly conspiracy theorists like it, but now two weeks after its release I don’t see much evidence of it “going viral” in the same way that, say, Zeitgeist or Loose Change did. I think this is very good news, if it can be borne out by some sort of quantitative analysis.
The Next Conspiracy Movie: The Trailer for Thrive, Debunked.
This blog was originally published here.
Dealing with conspiracy theories is like playing whack-a-mole. Every time you hammer one down, another one pops up in its place.
Just as we are witnessing the terminal decline of one so-called activist organization based on movies about conspiracy theories, another one appears to be rising. Yesterday, November 11, was the worldwide “premiere” of an Internet-based movie called Thrive. Yesterday morning I didn’t even know about it. But a lot of people have sent me links and messages about it, and given its splashy roll-out and the aggressive promotion that’s been put into the film, I can tell right away that I’m probably going to be spending a lot of time over the next few months dealing with Thrive and its fans.
Thrive is basically Zeitgeist 2.0. It’s a slick Internet film that pushes conspiracy theories and advocates for a utopian future that is—and I am not making this up—based on free energy technology given to us by extraterrestrials. The makers of Thrive have taken another page from the Zeitgeist playbook, by seeking to turn the hoped-for popularity of the Thrive movie into a “movement” (see their website). The film and the embryonic group around it seem to be the brainchild of one Foster Gamble, who believes in UFOs, ancient astronauts, free energy and the Illuminati (though he does not use that exact term). What does he want? Well, right now, he wants you to buy the movie for $5 online. I’m sure he’ll want something else after that, but let’s start with that.
The moment I started watching the trailer for Thrive I knew we were dealing with some serious crackpottery. Conspiracy theory media has come a long way in the last ten years. Zeitgeist blazed the trail, followed by Desteni’s low-tech but effective (and now defunct) strategy of proselytizing via YouTube; then came Garret LoPorto’s “Wayseer” thing (which I haven’t yet debunked), and now, Thrive. These are slick movies designed to appeal to frustrated young people—and also designed to induce them to believe in conspiracy theories. One of the people prominently featured in Thrive is arch-conspiracy theorist David Icke, who believes that shape-shifting reptilians secretly control the world. The Thrive Movement website contains a section called the “Global Domination Agenda” which vomits forth all sorts of conspiracy theories including Trilateral Commission, HAARP, FEMA camps, 9/11 and the Georgia Guidestones. If Thrive attains the popularity its makers obviously hope for, it is going to be a serious and troubling gateway drug for conspiracy theorists, the same way the Zeitgeist films were.
This said, you don’t even need to hear me explain why Thrive must be debunked. It must be. Stupidity and distortion on this order cannot be allowed to sit out there unchallenged. Therefore, this afternoon I put together what I believe may be the first debunking material on the Internet specifically targeted at the Thrive movie.
I have not seen the entire movie. (I don’t want to give conspiracy theorists any of my money, and in any event I’m quite sure it will show up free on the net very soon). This article debunks the trailer of the film, which runs 3 minutes, 39 seconds. As you can see, there’s plenty to debunk. Because the trailer is freely available on YouTube, I’m going to go ahead and embed it in this video just for the ease of accessing it. I realize I’m running the risk of increasing the visibility of what could turn out to be a very damaging film, but I think it’s worth it to show what it is I’m debunking.
As you can see, there’s plenty to debunk. Now, without further ado, I give you…Thrive!
The sources I’m relying on appear at the end of each section.
0:09 — Foster Gamble
Foster Gamble is a documentary filmmaker and formerly CEO of MindCenter Corporation. He has been active in issues involving pesticide spraying and an organization called “Stop the Spray.” A graduate of Princeton University—in what field I do not yet know—he is related to the Gamble family (of the corporation Procter & Gamble).
http://www.eon3.net/food/interviews/a_skirmish_won.html
http://www.rvml.org/calendar/wc07202004.htm
http://thrivemovement.com/faqs (section “How is Foster related to Procter & Gamble?”)
0:30 – V = 2π2Rr 2 Torus
A torus is a geometric figure. It’s defined as a surface of revolution generated by revolving a circle in three dimensional space about an axis coplanar with the circle. In most contexts it is assumed that the axis does not touch the circle—in this case the surface has a ring shape and is called a ring torus or simply torus if the ring shape is implicit.
http://en.wikipedia.org/wiki/Torus
This shape appears several times in the video. Presumably something about this shape is related to the idea of free energy derived from alien technology.
0:36 – Floor mosaic in Ephesus, Turkey
This is a common pattern in floor mosaics throughout the Roman and Byzantine era. Ephesus was an important city in the Byzantine Empire in the early Christian era. Without seeing the full film, it is not clear what significance is being put on this design.
0:44 – Edgar Mitchell, Apollo 14 Astronaut
Edgar Mitchell was a NASA scientist who walked on the moon in February 1971. During the mission he claims to have had a spiritual experience that he described in terms of “Savikalpa Samadhi,” a type of Eastern mystical experience. He believes in ESP and founded a think tank to investigate psychic phenomena. He has been a long time believer in the Roswell conspiracy that claims a UFO crashed in New Mexico in 1947 and alien bodies were recovered from it. NASA has gone on record denying that his claims are true.
http://en.wikipedia.org/wiki/Edgar_Mitchell
http://www.ascentmagazine.com/articles.aspx?articleID=195&issueID=30
http://www.youtube.com/watch?v=CwE0vDuTm48
0:49 – John Callahan, Senior FAA Official
John Callahan is a former FAA employee who has gone on record as claiming that the FAA has covered up incidents involving UFOs. He is most closely associated with an incident where a UFO was seen from a Japan Air Lines flight in November 1986, which he helped investigate. Callahan claims there was a cover-up of this incident but the corroboration of his story is sketchy at best.
http://www.cosmostv.org/2011/08/alaska-ufo-mystery-endures-25-years.html
http://en.wikipedia.org/wiki/Japan_Air_Lines_flight_1628_incident
0:55 – Osiris Temple, Abydos, Egypt
Another appearance of the “mysterious” pattern. Coupled with the Byzantine mosaic, this is intended to surprise us that the same shape is employed in two ancient cultures. How surprising is it really, though? The shape is a series of interlocking circles. How special is that? Would it take a genius to come up with that shape? Is it implausible to believe that two people, thousands of years apart, might have the same idea for a pattern of ceremonial artwork?
1:00 – “It’s burned into the atomic structure in some extraordinary way!”
I don’t know the story behind this claim, but this is extremely unlikely. Have atomic analyses been done on the artwork in temples from Abydos, Egypt? My (admittedly perfunctory) searching didn’t turn up anything. My suspicion is that this claim is simply false.
Nassim Haramein, Cosmologist, Inventor
Nassim Haramein is a New Age writer who has dabbled in topics involving “unified field theory,” which also pops up associated with Gamble’s name. He gives lectures on metaphysics and something called “the Schwarzchild Proton” that has absolutely no acceptance among mainstream physicists. Haramein evidently claims to be a “physicist,” but I cannot find a specific record of a Ph.D. in physics. He does not list a Ph.D. on his own website. He does not appear to be a real academic. I also found material associating him with various “Ancient Astronaut” theories.
http://psychedelicadventure.blogspot.com/2011/01/nassim-haramein-resonance-project.html
http://theresonanceproject.org/about/personnel
http://ezinearticles.com/?Its-A-Pyramid-Scheme&id=5904037
http://www.physicsforums.com/showthread.php?t=332671
1:09 – Crop Circles
Crop circles are not extraterrestrial, they are not amazing, they are not mystical, and they are not hard to make. They are a fraud, and were debunked a very long time ago.
http://www.skepdic.com/cropcirc.html
1:11 – “Free, safe energy!”
Gamble gushes about “free, safe energy” supposedly from aliens. Free energy is one of the most common delusions out there, and there are many debunkings of it. It doesn’t exist because it violates fundamental scientific principles.
http://wiki.4hv.org/index.php/Free_Energy_Debunking
http://www.yrad.com/cs/index2008.htm#may038
1:18 – Adam Trombly, Physicist, Inventor
Adam Trombly is a pseudoscientist who is closely associated with “free energy” devices, most notably something called a “Closed Path Homopolar Generator,” which is—you guessed it—yet another free energy/perpetual motion device. He is also a conspiracy theorist who claims his invention was suppressed (of course). Trombly is billed as a “physicist” but I cannot find any indication that he has a Ph.D. in physics.
http://cassiopaea.org/forum/index.php?topic=8510.0
http://www.economicexpert.com/5a/History:of:perpetual:motion:machines.htm
Note how the “technology” is shown in this part of the video. It’s obviously a computer generated image superimposed on the table in front of the panelists. But note, in the studio, lights have been shone on the faces of the men to make it look like the thing on the table is emitting light. This is a very curious deception.
1:27 – Nikola Tesla
Conspiracy theorists and pseudoscientists love Nikola Tesla, because he was working on a lot of weird stuff that could theoretically lead to lots of nifty science fiction machines. Consequently, if you want a machine that does X to exist, all you have to do is say that Tesla invented it and that the invention was suppressed, or that it’s an extension of something Tesla invented. After all, he died in 1943 and won’t be able to dispute you. Tesla’s theories, which I presume here are asserted as the scientific “basis” of Gamble and Trombly’s free energy devices, have even been used to explain the nonexistent “beam weapons” that some more extreme 9/11 Truthers like Judy Wood and Abraham Hafez Rodriguez claim destroyed the World Trade Center towers.
If Tesla appears in a “documentary” about free energy, be skeptical…be very, very skeptical.
http://en.wikipedia.org/wiki/Nikola_Tesla
1:29 – Steven Greer, M.D. – Director, the Disclosure Project
Steven Greer is a conspiracy theorist and self-proclaimed UFO abductee who claims he has had contact with aliens. He has offered no proof of these claims. The “Disclosure Project” is his own idea, an organization he started mainly to accuse the government of covering up UFOs. Not surprisingly, Greer has appeared many times on the Art Bell radio program. Art Bell and Whitley Strieber are buddy-buddy.
http://en.wikipedia.org/wiki/Disclosure_Project
1:38 – “The single largest industry in the world—energy!”
The energy industry is not the single largest industry in the world. According to the World Bank, it’s tourism. Sorry, guys.
http://www.apec-tourism.org/tourism-is-the-largest-industry-in-the-world-2
1:44 – “The suppression of UFO phenomena…”
No evidence to support this claim. I suspect that the full-length movie will contain the word “Roswell.” Just to get a head start, I’ll go ahead and post some links to debunk that.
http://www.yrad.com/cs/index2009.htm#may189
http://www.skepdic.com/roswell.html
1:51 – “An elite group of people…”
Oh, you mean the Illuminati? Not that shit again. How many times do we have to debunk this ridiculous conspiracy theory before people will understand that the Illuminati do not exist?
http://www.skepdic.com/illuminati.html
http://www.yrad.com/cs/index2007.htm#oct227
2:02 – Deepak Chopra
I’m not surprised Mr. C. (I won’t call him “Dr. C” because I’m not sure his Indian doctorate is valid in the US) is popping up in a movie like this. You know him. Alt quackery, health woo, all that sort of thing. In case you need to educate yourself as to why Chopra is not a very good source of scientific and medical information, I’ll post a link to debunk him.
http://www.skepdic.com/chopra.html
2:09 – “Connect the dots!”
Conspiracy theorists love to “connect the dots.” It’s the only thing they can do, because there’s no direct evidence of their claims. This is a false methodology used by conspiracy theorists to bamboozle people into thinking “this can’t be a coincidence!” It’s also what passes for reasoning behind the Illuminati and puppet master type conspiracy theories, which Thrive seems to traffic in quite heavily.
2:10 – Bill Still, Author, The Money Masters
Still has written books bashing the U.S. money system and grinding his ax against the Federal Reserve, which most conspiracy theorists hate. He gives a patina of legitimacy to the usual hysterical anti-Fed arguments you hear circulating in conspiracy theorist, Libertarian and Ron Paulfanboy circles. Oh, did I mention that Still is running for president in the Libertarian Party? Does that surprise you?
http://en.wikipedia.org/wiki/Bill_Still
2:13 – Federal Reserve conspiracies
What pan-conspiracy film would be complete without alleging that the Federal Reserve is a private corporation bent on controlling all money in the US? The usual crap from anti-Fed people, made recently popular by Ron Paul and his gang of right-wing fringe followers. The Federal Reserve is not a private corporation, it is subject to law, and it is audited. But facts won’t get in the way of conspiracy theorists’ damning of it, so why should this be different?
http://www.famguardian.org/Subjects/MoneyBanking/FederalReserve/FRconspire/FRconspire.htm
2:18 – Alan Greenspan, no one can overrule the Federal Reserve
Doing a search for the text of this quote brought up an explosion of anti-Federal Reserve crazy. It’s going to take days to weed through it all and I’m not sure I want to do it, so I may be lazy and let some debunker come to my rescue with the full text of Greenspan’s comments. I’m 99% sure that this quote is taken egregiously out of context, because that’s what conspiracy theorists do, and if they attach as much importance to something as they seem to have for this quote, the chances of it not being taken out of context are almost zero.
2:16 – Catherine Austin Fitts, former Assistant Secretary of US Department of H.U.D.
Catherine Austin Fitts was Assistant Secretary for Housing in 1989-90 under the first George Bush. She is also a Wall Street banker. She currently works for an investment advisory firm called Solari, Inc. I suspect she’s being taken out of context too, because browsing her résumé it seems she’s way too sane to voluntarily participate in a nutty conspiracy theorist documentary.
http://solari.com/about-us/resume/
2:30 – David Icke
David Icke is probably the most influential conspiracy theorist in the world, even more so than Alex Jones. He is also insane. He believes that the world is secretly controlled by Jews reptilian shape-shifting aliens, and that the Jews aliens have secret bloodlines, rituals and symbology that they advertise so the whole world can see. Just browsing some of Icke’s stuff leads to two inescapable conclusions: first, that his elevator is not going to the top floor, and second, that he really, really, really hates Jews reptilian shape-shifting aliens.
Any supposed “documentary” that quotes Icke or uses him seriously as a source is automatically disqualified as reliable in any way, for any reason. Icke is absolutely radioactive. His hate-filled conspiracy moonbattery is the ideological basis (if you can call it that) for the Desteni cult.
2:36 – Rockefellers
This belongs in the “Illuminati” category. Here we’re shown pictures of influential people with the name Rockefeller. From this you’re supposed to infer that Rockefellers control the world. My guess is that in the full-length movie the Rothschilds are probably added to the bunch, and I’m confident enough that the words “Bilderberg Group” will appear in the full-length movie that I’m going to go ahead and add a debunking link for it.
http://skeptoid.com/episodes/4225
2:52 – Elisabet Sahtouris, Ph.D., Evolutionary Biologist
Dr. Sahtouris is the first person in this movie who actually has a real, verifiable Ph.D. Too bad I can’t quite figure out what it’s in. (I assume biology). Anyway, she lectures on evolution of humanity and how to create a better future. Given that she, like Catherine Fitts, sounds completely sane, I suspect that her inclusion in this movie is somewhat unwitting. Another clue that tells me this is that she appears to believe in global warming. While global warming isn’t mentioned in the Thrive trailer, I would lay odds that most of Thrive’s target audience believes that global warming is a hoax. Most conspiracy theorists do. I do not think Dr. Sahtouris is a conspiracy theorist. Indeed she looks like a very nice person, which makes me wonder what she’s doing in this movie.
http://www.sahtouris.com/pdfs/A2011Flyer.pdf
3:01 – Paul Hawken, Founder, Natural Capital Institute
Paul Hawken is a California businessman and environmentalist. He advocates for socially and environmentally responsible business practices (and I certainly agree with that). He hosted a 17-part series on PBS about running socially responsible businesses. Again, another sane person who makes me wonder if he was told he was going to be in the same movie as David Icke and Adam Trombly.
http://en.wikipedia.org/wiki/Paul_Hawken
3:04 – Kimberly Carter Gamble, CEO, Clear Compass Media
Kimberly Carter Gamble is the wife of Foster Gamble. On the Thrive Movement webpage, she quotes David Icke, not an auspicious start: “Having the courage to risk stepping out of what David Icke calls the “hassle-free zone” is the quality I am most proud to have mustered in this life, and it felt great to infuse the clarity and compassion that come from that process into the story – and production – of THRIVE.” But does she believe in reptoids?
http://thrivemovement.com/about_us
3:10 – Martin Luther King
Some shameless self-promotion here by inviting the comparison between Thrive and Dr. Martin Luther King. I hate it when conspiracy theorists do this. When Peter Joseph Merola of the Zeitgeist Movement compared himself to Martin Luther King, it drove me berserk. I have a dream that people would stop comparing themselves to Martin Luther King.
3:12 – angel Kyodo williams
To my surprise, the title card identifying angel Kyodo williams, despite its odd capitalization, is correct—she really does write her name that way. Ms. williams is a Zen Buddhist and wrote a book trying to make Zen accessible to African-Americans.
I am, again, virtually certain that Ms. williams does not fully understand the views and background of the people behind Thrive. I seriously doubt that a person who is obviously a dedicated activist for African-American issues would consent to be in the same movie with David Icke (who as you remember really hates Jews reptilian shape-shifting aliens) if she knew about the baggage he carries. This makes me skeptical of the disclosures that were done during the making of this film.
http://angelkyodowilliams.com/bio/
3:15 – Amy Goodman, Host, Democracy Now!
Democracy Now! is a radio program on the Pacifica radio network, dedicated to progressive causes. I’ve never listened to the show, but browsing their material there seems to be a lot of stuff I agree with. Amy Goodman was arrested along with two other reporters at the 2008 Republican National Convention despite having committed no crime. The charges were eventually dropped.
As with several other respectable names here (Fitts, Hawken, Sahtouris, williams) I wonder what she is doing in a conspiracy theory movie.
Conclusion
Assuming the full-length Thrive movie follows the general pattern of the trailer, I think we can see a basic road map emerging as to how the full-length film and the movement it hopes to spawn can be debunked. I’m starting early, on only the second day that Thrive has been out, in the hopes that the movie will attract some attention from debunkers who can tag it with the facts and expose the errors and misstatements contained in it, which, as you can see from the trailer alone, are considerable. I’d like to say I’m looking forward to seeing the final film, but the truth is, I’m not. I have a feeling it will make me very angry. In any event, it seemed that some people out there thought it appropriate that I take a look at it, so here it is. I’ll be keeping tabs on this movie and this organization and may post updates later on.
Thanks for reading.
Should We Give Thrive a Pass on Facts, And Instead Praise its “Message?”
As stated here, the purpose of this blog is to bring to light the many errors, distortions, and inaccuracies contained in the conspiracy theory documentary Thrive. My objections to Thrive are primarily fact-based. It presents many claims as fact which are simply untrue: for example, that crop circles are of extraterrestrial origin, that Adam Trombly has invented a working “free energy” device, and that an insular group of conspirators control the world. These things are not true, and many other claims the movie makes aren’t true either.
A common thread in many of the comments I’ve received on this blog, however, has been to take me to task for focusing on the factual veracity of claims made in Thrive. According to certain commenters, the factual accuracy of the film and its claims aren’t the point, and instead of debunking them, I should be praising what some people view as the movie’s “positive message.” This article will evaluate that assertion critically, or at least as critically as an essentially faith-based proposition can be evaluated.
Should we give Thrive a pass on its purported facts, or some of its purported facts, in favor of praising either its overall “message” or the good intentions of its creators, such as Foster Gamble? I would clearly answer no to this question, but it’s equally clear that many fans of the film would unhesitatingly answer yes. This difference in approach illustrates some interesting things about the movie itself and the audience at which it is aimed.
Do Facts Matter?
On the face of it this question seems silly. Of course they do. Facts always matter. Without ascertaining what’s fact and what’s not, the world is unnavigable. However, it appears that, when one delves into the strange New Age netherworld of the sorts of subjects covered in Thrive—UFOs, magical energy devices, ancient astronauts, and conspiracy theories—facts become a whole lot less important, at least to the people who believe in these things.
Let’s take, for example, Adam Trombly’s “free energy” machine. An early article on this blog presented the facts that, not only is there no evidence that Trombly’s machine works, but the principle by which it supposedly operates violates the laws of physics. In the comments on that and other pages, however, some defenders of Thrive don’t seem to be very troubled by this. Believers in “free energy” devices, when confronted with facts demonstrating that a particular machine has not been proven to work, will often start arguing about possibilities and potentials of unlimited energy devices, sometimes citing examples of other particular machines—whose operations have not been proven either. You can see examples of this sort of argumentation in the comments to that page. To them, therefore, what seems to be important is that a person believes in the possibility of “free energy.” When you come at it from that tack, whether Trombly’s specific machine does or does not work suddenly recedes in importance. The factual question of whether it does or doesn’t work is no longer the key issue you’re arguing about.
But what does this say about Thrive? It seems safe to conclude that Foster Gamble believes strongly in “free energy” devices, and promoting that belief to the public seems to be one of the key objectives of Thrive. One would assume, therefore, that Adam Trombly and his device are, if not the best and most compelling example of “free energy” devices that Gamble could find, at least a representative example. Even if Gamble, in preparation for making the movie, interviewed 50 inventors of so-called “free energy” devices and only Trombly was willing to sign up to appear on camera, it wouldn’t make sense that Gamble would put him in the movie if his specific device wasn’t capable of illustrating the point Gamble wants to make about “free energy.” Seen in that light, isn’t the failure of Trombly’s case to persuade us that “free energy” devices are real extremely damaging to Gamble’s argument in general?
Don’t misunderstand what I’m arguing here. One failed example is not an excuse to trash an entire idea. If you can show me a working example of a “free energy” device whose operation is clearly and publicly verified by reputable scientific sources—a “free energy” device whose operation and functioning are unmistakable, explainable by science and capable of being reproduced—I will concede that “free energy” exists, and the fact that Trombly failed to build such a device is irrelevant. But what I am saying is that if Trombly is the best example of this phenomenon that Thrive can offer us, and that example fails to make its case, doesn’t that diminish the ability of the movie Thrive to persuade us that its arguments are credible?
Again, just to be clear: the point I’m making is that, by using Adam Trombly as a (presumably) representative example of “free energy,” Thrive turns out to be not very persuasive that “free energy” exists. This may be just because Trombly is a bad example, in which case the makers of Thrive chose him poorly; or it may be because there’s nothing to “free energy” to begin with, in which case the makers of Thrive are asserting something they either know is false or ought to know if they had done proper research into the matter. Either way it seems inescapable that Thrive’s competence and credibility as a source diminishes as soon as you realize that the claims the movie makes about Trombly and his machine don’t pan out.
To at least some defenders of the movie, however, this analysis doesn’t follow at all. To them it doesn’t really matter whether Trombly is a good example or a bad one—they wish to believe that “free energy” exists, and the fact that the specific inventor showcased in Thrive has not created a working “free energy” machine is not permitted to impeach this conclusion. This is purely faith-based, result-driven reasoning.
I’m using the Trombly case as an example here, but it is by no means the only example. It would be one thing if it was the only unpersuasive example. But it isn’t. If you pile the numerous errors, distortions and unwarranted conclusions in Thrive atop one another, it quickly becomes clear that the movie as a whole has an extremely serious problem with basic factual credibility on multiple levels.
Should We Cherry-Pick the Claims in Thrive, Believe Some and Leave Others Alone?
Another thread that comes through in some of the pro-Thrive comments suggests that viewers are approaching it as a sort of cafeteria smorgasbord where you’re expected to take one or more claims it makes at face value while dismissing, or ignoring, others. The movie offers so many conspiracy theories and New Age perspectives, changing gears so rapidly, that it’s difficult to keep track of them all. The problem is compounded when one looks at the Thrive Movement website, especially its section on the “Global Domination Agenda,” and sees links to a bunch of other conspiracy theories that the movie didn’t have time to cover, as well as mentions of conspiracy theorists, like Alex Jones, who themselves espouse particular conspiracy theories not specifically mentioned in the film. It’s difficult to accept that anybody could believe the literal truth of all of the conspiracy theories mentioned in Thrive or referenced, directly or indirectly, on the website, but, as I have long experience dealing with conspiracy theorists, I know that it is (unfortunately) possible, perhaps even likely.
A good example of the “cherry-picking” approach concerns David Icke. As most people familiar with the conspiracy underground know, Icke, perhaps the most well-known conspiracy theorist in the world, is instantly identified with his bizarre theories that the world is secretly run by evil reptilian shape-shifting aliens. These theories are science-fiction redresses of the old anti-Semitic “Jewish world conspiracy” theories that were popular in the late 19th and early 20th centuries, with aliens standing in for Jews. Icke appears in Thrive—in fact, although he isn’t interviewed until later in the movie, his face flashes on screen within the first seven minutes of the film—but does not talk about reptilian aliens on-screen. One of my strongest objections to Thrive is that Icke is involved in it and quoted as a reliable source about anything, even though he doesn’t push his reptilian alien crap in this specific film. Pro-Thrive readers of this blog have taken me to task for this. According to them, I’m supposed to overlook the fact that Icke believes in reptilian shape-shifting aliens and instead focus on positive things he says in Thrive. (Like what? The false claims of a “Global Domination Agenda”?)
I remain unconvinced that Foster Gamble put Icke on-screen just because he had something supposedly worthwhile to say that is unconnected to his reptilian alien delusions, as some Thrive fans have asserted. For one thing, Icke’s entire worldview stems from this delusion. If you read his writings it’s difficult to find anything he talks about that isn’t connected in some way to his elaborate sci-fi conspiracy mythology. For another thing, David Icke’s associations are so toxic that there’s no chance anyone who is not already predisposed to accept, or at least consider, Icke’s ideology could overlook them. The fact that David Icke appears in this movie at all is a not-very-subtle bid to market Thrive and its conclusions to Icke’s core audience, whom Gamble is obviously interested in reaching. Thus, don’t tell me that the fact that Icke believes in evil reptilians from outer space is somehow irrelevant to what he’s doing in this movie. Whether Foster Gamble himself believes in evil reptilians from outer space is not the point—he probably doesn’t (I certainly hope he doesn’t!)—but if you want to reach conspiracy theorists who dwell at that advanced level of fantasy, you can do no better than to utilize David Icke as a mouthpiece.
Again, as with the Trombly issue, if Icke was the only unreliable or questionable source in the movie, it might be easier to look past his presence and simply chalk up Gamble’s invitation for Icke to appear as a fluke in the “bad call, Ripley!” category. But in Thrive you don’t just get David Icke. You get Nassim Haramein, touted as a reliable source on ancient history but who plays fast and loose with the facts; you get Steven Greer, whose claim to fame is pushing the-gubbermint-is-covering-up-UFOs conspiracy theories; you get Edgar Mitchell, a former astronaut known for making outlandish conspiracy-oriented claims that NASA has officially denied; you get Deepak Chopra, well-known in New Age and alt-med circles; the list goes on and on. Inviting people to your movie to espouse controversial opinions is fine, and I have no problem with that. But these people are asserting as matters of fact many things which are demonstrably false. Everyone has a right to their own opinion. But nobody has a right to their own facts.
Good Intentions?
Okay. So Foster Gamble is wrong about crop circles, free energy, the Global Domination Agenda, the Rockefellers, alt-med cures, Nicola Tesla, UFO suppression, alien astronauts, and countless other things. One can certainly argue that he made a couple of poor decisions, credibility-wise, by giving the floor to Adam Trombly, whose claims cannot be verified, and David Icke, whose claims are something out of bad science fiction. Should Mr. Gamble’s good intentions in making Thrive insulate him from criticism on these points?
I’m sure Foster Gamble is a nice guy. On-screen he comes across as extremely personable. Before he made this movie he was widely associated with a campaign to ban (or reduce) industrial pesticide spraying—which I regard as a good cause and effort well spent. I’m quite sure he honestly wants to see the world improve and to see people lead better lives. I’m also quite sure he works very hard and puts a lot of effort into activities that he believes advances these goals.
Here’s the thing: so do I. However, I do not hear defenders of the Thrive movie arguing that my good intentions should insulate me from criticism for doing what I do on this blog.
Indeed, who doesn’t have good intentions? Who honestly doesn’t think the world can and should be improved, that people should live longer and more fulfilling lives, and that social justice should prevail? It’s not as if it’s so unusual to find a person as well-intentioned as Foster Gamble that a person with such intentions suddenly becomes immune from criticism on the basis of factual inaccuracies or logic errors, especially in a media piece that is, as Thrive purports to be, a documentary supposedly telling the truth about “how things really are.”
Personally, I devote a great deal of money and time to volunteer and charity activities. I believe strongly, for instance, in providing better access to education, especially higher education. I’m out there working on my ideas to “save the world” just as hard as Foster Gamble is working on his. What sort of special privileges or immunities do I believe this entitles me to? Absolutely none at all.
Here’s something else to keep in mind: peoples’ ideas for improving the world can, and usually do, conflict with one another. I believe that conspiracy theories impair peoples’ ability to think rationally and thus participate meaningfully in public discourse. Therefore, refuting conspiracy theories and promoting the facts is something I feel is a strong social good. I would venture to say Foster Gamble would disagree. He seems to believe that promoting conspiracy theories is a social good, or otherwise he wouldn’t have made Thrive in the first place. I do not question Gamble’s good intentions. But it’s a simple fact that Gamble’s activities in promoting conspiracy theories directly conflict with my own efforts to refute them. He has money to burn and an audience of millions, so he’ll probably make a lot more headway on his goal that I will on mine, but that doesn’t change that I think Foster Gamble is wrong. Am I not allowed to assert that view because I also believe that, however wrong he is, he at least is acting out of good intentions and pure motives?
What Is the “Point” of Thrive, Anyway?
Here we get to the real issue: why was Thrive created, what is its ultimate “message,” and who is it aimed at?
When I first began this blog I was reluctant to speculate too much as to Foster Gamble and the other makers’ motives in creating the movie, because those motives are extremely unclear. After studying the film and reaction to it for the past two and a half months, however, I believe we can make a reasonable hypothesis as to why this film was created and what it’s ultimately trying to say.
I’ve recently had a fascinating conversation over email with an academic, who happens to be an expert on conspiracy theories and New Age mythology. This person, whose credentials are impressive, is not a “debunker” as I am—he studies the phenomenon of conspiracy theories and why people believe them, whereas my study of them (and I do not study them in an academic realm) focuses on ascertaining their factual veracity. After my conversation with this person regarding Thrive, which helped me to see the larger context in which the movie operates, I think I understand the point of the film much better than I did in November. This topic is worth expanding upon and will probably be the subject of a self-contained article.
The upshot of my conversation with the expert was that Thrive was created as a means to explain, at least partially, the failure of New Age concepts—which have been around and popular since at least the ‘70s—to result in the transformative change that many New Age believers insisted would flow from the implementation of their ideas. Here is what he had to say on the subject (he asked that his identifying information not be disclosed on this blog, but he gave me permission to post his words):
Once you start to consider Thrive from this angle, everything falls into place. It suddenly makes sense why Thrive carefully strokes the various tropes of New Age belief systems: UFOs, ancient astronauts, alt-med miracle cures, benevolent aliens and magical free energy machines. It also makes sense why, once the movie has proclaimed its sympathy with these themes, it turns on a fire hose of conspiracy craziness, theory after theory thrown willy-nilly at the audience in an attempt to make one or more of them stick. The movie’s point, therefore, is this: “The reason that our New Age beliefs haven’t transformed the world is because the evil conspirators are thwarting us.”
This also explains why Thrive’s supporters aren’t generally swayed by factual arguments or applications of logic and critical thinking. The point is not to establish literal, verifiable truth (though the film seems, on the surface, to want to do this as well). The point is to validate an essentially spiritual belief system. At its core, then, seen from this angle, Thrive is basically a religious text. A Thrive supporter is no more likely to abandon his support for the film, when presented evidence that crop circles are terrestrial in origin or the Global Domination Agenda does not exist, than a Mormon is to leave the Church of Latter-Day Saints when told that there is no archaeological evidence that the Nephites and Lamanites actually existed.
That Thrive supporters take the movie this way—whether they are consciously aware of it or not—is borne out by comments like this one, which seems to equate criticism of the movie with some sort of assault on the primacy of the human spirit:
So Thrive, then, is probably intended to be accepted on spiritual and philosophical terms—not factual ones.
That means that unless I’m ready to give battle on the supposed spiritual basis of Thrive, I need to delete this blog immediately, right? Not quite.
There’s Just One Problem…Thrive Purports to be a Documentary.
Unfortunately Thrive doesn’t wear its intentions on its sleeve. On the face of it, it appears to be a documentary—a movie intended to state what the facts actually are. The fact that I had to talk to an academic expert on conspiracy theories and New Age beliefs to realize that it is not really a documentary demonstrates this. It also leaves the movie and its makes with the same fundamental problem that drew me to begin debunking it in the first place: the things that it says are facts are not, in fact, true.
Appreciating the New Age context in which many supporters of Thrive perceive the movie is one thing. However, it doesn’t change that the movie is still out there claiming to be a documentary and telling people that the Rockefellers control their food supply and that evil oil companies are suppressing extraterrestrial technology. So long as statements of fantasy such as these are continued to be passed off as objective fact, attacking Thrive on the basis of its factual accuracy is, in my view, entirely fair game. To argue otherwise is to argue, effectively, either that (i) facts don’t matter; (ii) Foster Gamble’s good intentions in making the film should immunize him from criticism about its assertions; or (iii) that the purported “goodness” of the movie’s overall message outweighs the transgressions it makes against the truth. This article, I feel, has already effectively refuted (i) and (ii). Point (iii) makes me uneasy because it’s essentially an “ends justify the means” argument, which is always dangerous.
Regardless of whether Foster Gamble would himself agree that the purported factual assertions in the movie should be taken with a “grain of salt”—and it would be very problematic if he did state that unequivocally—there’s no question that some people out there do believe everything Thrive says. I can state that, between comments received on this blog and replies directed to me on Twitter, I have, since beginning this blog, seen an example of an assertion of the direct factual accuracy of every major claim made in the film. Granted, this is spread among many different commenters, but if each individual claim in the movie is believed to be literal fact by at least one person, that still adds up to a lot of people believing in a lot of untrue claims. This is the problem with movies that play fast and loose with the facts masquerading as documentaries. It’s deceptive. If you’re trying to tell people the way things really are, here on Earth in our real world, by doing so you owe at least a moral duty to tell these things accurately, and that means doing diligent research to make sure the claims you want to make are really true. Given the ease with which I and the other contributors to this blog have debunked many of its claims, I’m left with serious doubts that Mr. Gamble and the others responsible for Thrive have done the research they should have done before passing off these claims as true.
Should we give Thrive a pass on its facts and instead praise its motives or its message? So long as its makers offer it as a factual documentary, no, we shouldn’t. It’s just that simple.